ECW burst onto the sports entertainment scene in the early 1990s and redefined the industry with a reckless, brutal, death-defying, and often bloody style that became known as 'hardcore'. In the process it attracted a rabid, cult-like following that is still going strong today. The ECW 'hardcore' style changed the wrestling business forever; and more than any other single factor it was the adoption of this 'new breed of wrestling' from the young upstart company by the WWE that was largely responsible for the subsequent WWE domination of the industry. Through extensive interviews with former ECW talent and management, fans will have an inside look at what made the company great – and what led to its ultimate demise.