The Road to the White House 2024
Autor Stephen J. Wayneen Limba Engleză Paperback – 31 mai 2023
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Specificații
ISBN-13: 9781538182048
ISBN-10: 1538182041
Pagini: 296
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.43 kg
Ediția:12th Edition
Editura: Globe Pequot Publishing Group Inc/Bloomsbury
ISBN-10: 1538182041
Pagini: 296
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.43 kg
Ediția:12th Edition
Editura: Globe Pequot Publishing Group Inc/Bloomsbury
Cuprins
- Part One. The Electoral Arena
- Chapter 1. Presidential Selection: A Historical Overview
- The Creation of the Electoral College
- The Development of Nominating Systems
- Congressional Caucuses
- National Nominating Conventions
- Popular Primaries and Caucuses
- The Evolution of the General Election
- Partisan Electors
- Congressional Decisions
- Judicial Determination
- Other Close Elections
- The Politics of Electoral College Voting
- Summary
- Where on the Web?
- Exercises
- Selected Readings
- Chapter 2. Campaign Finance
- The Rising Costs of Running for President
- The Regulation of Campaign Finance
- The Federal Election Campaign Act
- The Buckley v. Valeo Decision
- The Soft Money Loophole and Other Amendments
- The Bipartisan Campaign Reform Act
- The Court¿s Citizens United Decision
- The Money Explosion
- Candidate Revenues
- Federal Funds
- Campaign Expenditures
- Money and Electoral Success
- Summary
- Where on the Web?
- Exercises
- Selected Readings
- Chapter 3. The Political Environment
- Turnout
- The Evolution of Voting in American Elections
- Comparative Turnout in Other Countries
- Influences on Turnout
- Turnout and Democracy
- Turnout and Partisanship
- The Partisan Basis of Politics
- Voting Behavior
- Shifts in Partisanship
- The Social Basis of Politics
- The New Deal Realignment
- Evolving Political Coalitions: 1950¿70
- Electoral Coalitions: The Last Forty Years
- Summary
- Where on the Web?
- Exercises
- Selected Readings
- Part Two. The Nomination
- Chapter 4. Party Rules and Their Impact
- Reforming the Nomination Process: Democrats Take the Initiative
- Fixing the Calendar
- Improving Representation
- Empowering the Leadership
- Republican Reforms
- Legality of Party Rules
- The Impact of the Rule Changes
- Turnout
- Representation
- Party Organization and Leadership
- Winners and Losers
- Summary
- Where on the Web?
- Exercises
- Selected Readings
- Chapter 5. Campaigning for the Nomination
- Basic Strategic Guidelines
- Plan Far Ahead
- Concentrate Efforts in the Early Contests
- Raise and Spend Big Bucks
- Gain Media Attention
- Develop an Organization
- Monitor Public Opinion
- Design and Target a Distinctive Image and Message
- Make Effective Use of Communication Technologies
- Coordinating Strategy with Candidacy Status
- Campaigning as Front-Runner
- Campaigning as a Non-Front-Runner
- Campaigning as a Pulpit Candidate
- Summary
- Where on the Web?
- Exercises
- Selected Readings
- Chapter 6. The Post-Primary Campaign
- The Noncompetitive Preconvention Phase
- Healing Partisan Discord
- Repositioning and Reprioritizing the Issues
- Repairing Leadership Images
- Gaining the Stature of an Incumbent
- Picking the Vice Presidential Nominee
- Planning for the Convention
- Convention Controversies in Historical Perspective
- Contemporary Conventions: Composition, Content, Communications, and Impact
- Oratory
- Themes
- Platform
- News Media Coverage
- Assessing the Conventions¿ Impact on the Electorate
- Characteristics of the Nominees
- Summary
- Where on the Web?
- Exercises
- Selected Readings
- Part Three. The General Election Campaign
- Chapter 7. Strategy, Tactics, and Operations
- The Evolution of Presidential Campaigns
- From Porch to Train
- From Rally to Radio and Television
- From Art to Science: The Digital Revolution
- Strategic Planning
- Partisanship
- Salient Issues
- Leadership Imagery
- Dealing with Incumbency
- Building a Winning Electoral College Coalition
- Strategic Execution
- Organization
- The Public Dimension
- Field Offices
- Data Analysis
- Summary
- Where on the Web?
- Exercises
- Selected Readings
- Chapter 8. Media Politics
- The Mass Media and Electoral Politics: An Overview
- Print Media
- Television
- The Internet
- Traditional News Coverage
- Horse Race Journalism
- Newsworthiness: Bad News Is ¿Good¿ News
- Story Lines
- Impact
- Presidential Debates
- History
- Preparation
- Impact
- Campaign Advertising
- Format and Tone
- Emotive Content
- Accuracy and Truthfulness
- Digital Communication Controversies
- Foreign Interference
- Use and Abuse of Personal Data
- Summary
- Where on the Web?
- Exercises
- Selected Readings
- Part Four. The Election: Its Meaning and Consequences
- Chapter 9. Understanding Presidential Elections
- Predicting Presidential Elections
- Forecasting Models
- Pre-election Polling
- Election-Night Reporting and Analyses of Exit Polls
- Interpreting the Election Results
- Models of Voting Behavior
- Explaining Presidential Election Results: 1952¿2016
- Converting Electoral Choice into Public Policy
- The President¿s Imprecise Mandate
- Campaign Expectations and Presidential Performance
- Transitioning into Office
- Summary
- Where on the Web?
- Exercises
- Selected Readings
- Chapter 10. Reforming the Electoral System
- Improving the Selection Process
- Party Rules
- Campaign Finance
- Informing the Electorate
- Traditional News Coverage
- Digital Communications
- Democratizing the Road to the White House
- Closing the Participation Divide
- Changing the Way Presidents Are Elected
- Increasing Competitiveness for Congressional Elections
- Summary
- Where on the Web?
- Exercises
- Selected Readings
- Appendix. The 2019¿2020 Presidential Election Campaign
- Improving the Selection Process
- Predicting Presidential Elections
- Chapter 9. Understanding Presidential Elections
- The Mass Media and Electoral Politics: An Overview
- The Evolution of Presidential Campaigns
- Chapter 7. Strategy, Tactics, and Operations
- The Noncompetitive Preconvention Phase
- Basic Strategic Guidelines
- Reforming the Nomination Process: Democrats Take the Initiative
- Chapter 4. Party Rules and Their Impact
- Turnout
- Chapter 1. Presidential Selection: A Historical Overview