The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

Editat de Manuela Epure, Lorena Clara Mih¿e¿

en Limba Engleză Paperback – 14 dec 2018

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Provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book features coverage on a broad range of topics, such as shock advertising, branding, and celebrity endorsement.

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