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The Routledge Companion to Consumer Behavior de Michael R. Solomon

The Routledge Companion to Consumer Behavior: Routledge Companions in Marketing, Advertising and Communication

Editat de Michael R. Solomon, Tina M. Lowrey
en Limba Engleză Paperback – 30 sep 2020
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics.




The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior.




Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
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Specificații

ISBN-13: 9780367656171
ISBN-10: 0367656175
Pagini: 564
Dimensiuni: 174 x 246 x 29 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Companions in Marketing, Advertising and Communication

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Notă biografică

Michael R. Solomon is Professor of Marketing at Saint Joseph’s University, USA.




Tina M. Lowrey is Professor of Marketing at HEC Paris, France.

Recenzii

  "Featuring leading scholars in the field, this book surveys the breadth of consumer behavior research while providing sufficient depth for readers to appreciate both the existing knowledge and knowledge gaps in the domains it covers. It is a must-have reference for anyone wishing to perform research in consumer behavior."
David Gal, University of Illinois at Chicago, USA
"In this new edited volume on consumer behavior, Solomon and Lowrey bring together a broad range of contributions that address many relevant topics in contemporary consumer research. The book not only reports on a broad range of topics, but also provides insights from many of the different scientific disciplines involved in consumer studies, making it a showcase of the multidisciplinary nature of the field."
Arnout Fischer, Wageningen University, the Netherlands
"Bringing together world-class researchers from diversified fields, this book provides a grand tour of the fast-changing area of consumer behavior. It’s up-to-date, easy-to-read, and comprehensive. A must-have for all researchers, graduate students, and practitioners who want to keep up with the research development in this area!"
Yuwei Jiang, The Hong Kong Polytechnic University, China
"This volume is an excellent companion to the study of consumer behavior. It covers the basic components, such as perception, motivation, attitudes, and learning. More importantly, it provides cutting-edge updates and new topics including effects of climate, the quantified self, retail therapy, and poverty. It clearly deepens and broadens our understanding of consumers."
Russell Belk, York University, Canada

Descriere

This book promises to be a contemporary classic. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.

Cuprins

 Part I: Introduction
Preface
  1. A History of the Study of Consumer Behavior Sidney J. Levy
  2. Climate, Culture, and Consumption: Connecting the Dots Jagdish N. ShethPart II: Well-Being
  3. Materialism: Conceptualizations, Antecedents, and Consequences Nimish Rustagi, L. J. Shrum
  4. The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being Leonard Lee, Tim M. BöttgerPart III: Perception
  5. Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing Nailya Ordabayeva, Pierre Chandon
  6. Implications of Product Anthropomorphism Through Design Ana Valenzuela, Rhonda HadiPart IV: Learning & Memory
  7. The Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge Robert S. Wyer, Jr. and Tao Tao
  8. The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception Christina I. Anthony, Elizabeth CowleyPart V: Self/Gender
  9. The Interplay of the Desired and Undesired Selves in Everyday Consumption Chihling Liu, Margaret K. Hogg
  10. Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Towards Transformative Perspectives Linda Tuncay Zayer, Catherine A. Coleman, Wendy Hein, Birkbeck, Jon Littlefield, Laurel SteinfieldPart VI: Motivation/Values/Personality
  11. Social Values in Consumer Psychology: Key Determinants of Human Behavior Wang Suk Suh and Lynn R. Kahle
  12. The Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching Suresh RamanathanPart VII: Decision Making
  13. Pricing in the Digital Age: Implications for Consumer Behavior Russell S. Winer
  14. The Quantified Self: Self-Regulation in Cyborg Consumers Rachel Ashman, Julia Wolny, Michael R. SolomonPart VIII: Attitudes & Branding
  15. How Consumers’ Attitudes Towards Brands Are Shaped Danielle J. Brick, Susan Fournier
  16. Brand Attitude Structure Frank R. Kardes, Ruth Pogacar, Roseann Hassey, Ruomeng WuPart IX: Language
  17. The Influence of Marketing Language On Brand Attitudes and Choice Ruth Pogacar, Tina M. Lowrey, L. J. Shrum
  18. On the Search for the Perfect Brand Name Sascha TopolinskiPart X: Buying/Retailing/Services/Disposal
  19. How Retailing Cues Influence Shopping Perceptions and Behavior Dhruv Grewal, Anne L. Roggeveen, Lauren S. Beitelspacher
  20. Using Visual Design to Improve Customer Perceptions of Online Assortments Barbara E. KahnPart XI: Family
  21. Power and Gender Dynamics in Contemporary Families Gokcen Coskuner-Balli, Samantha N. N. Cross
  22. Conducting International Consumer Research with Children: Challenges and Potential Solutions Tina M. Lowrey, Lan Nguyen Chaplin, Agnes Nairn, Aysen Bakir, Verolien Cauberghe, Elodie Gentina, Liselot Hudders, Hua Li, Fiona Spotswood, Anna Maria ZawadzkaPart XII: Groups/Social Media
  23. Social Media Ashlee Humphreys
  24. Segmented Clusters versus Social Groupings & Status Games: The Changing Landscape of Luxury Consumers Laurel SteinfieldPart XIII: Subcultures
  25. Community Lost: The Unrealized Collaborative Market Potential of Credit Unions Hope Jensen Schau and Albert M. Muñiz, Jr.
  26. Coconstructing institutions one brick at a time: appropriation and deliberation on LEGO Ideas Albert M. Muñiz Jr., Marie TaillardPart XIV: Social Class/Power
  27. The Hidden Hand of Social Class Paul Henry & Marylouise Caldwell
  28. Impoverished Consumers: What We Know, What We Don’t Know, and What We Should Do Ronald Paul HillPart XV: Culture
  29. Multiple Shades of Culture: Insights from Experimental Consumer Research Zeynep Gürhan-Canli, Gülen Sarial-Abi, Ceren Hayran
  30. The Case for Exploring Cultural Rituals as Consumption Contexts Cele C. OtnesPart XVI: Applied Consumer Behavior
  31. Consumer Behavior in the Marketing Information Ecosystem John Wittenbraker & Norbert Wirth
  32. Emerging Trends for Consumer Behavior Practitioners Jim Multari