Excerpt: Now, in this little book we shall not endeavor to awaken a spirit of "bellwetherism" in you, nor to urge you to strive to lead the flock - there is nothing in the mere leading of people other than vainglory and petty self-satisfaction. The desirable thing is to possess sufficient Individuality and Initiative to be your own bellwether - to be a law unto yourself, so far as other men are concerned. The great men - the strong men - care nothing for the flock, which so obediently trots along after them. They derive no satisfaction from this thing, which pleases only inferior minds, and gratifies only petty natures and ambitions. The big men - the great spirits of all ages - have derived more satisfaction from that inward conviction of strength and ability which they felt unfolding into activity within themselves, than in the plaudits of the mob, or in the servility of those imitative creatures who sought to follow in their footsteps. And, this thing called Individuality is a real thing. Inherent in each of us, and which may be developed and brought into activity in each one of us if we go about it right. Individuality is the expression of our Self - that Self which is what we mean when we say "I." Each of us is an Individual - an "I" - differing from every other "I" in the universe, so far as personal expression is concerned. And in the measure that we express and unfold the powers of that "I," so are we great, strong and successful. We all "have it in us" - it depends upon us to get it out into Expression. And, this Individual Expression lies at the heart of the "Secret of Success." And that is why we use the term - and that is what we shall tell you about in this little book. It will pay for you to learn this "Secret."