Interest in true crime and murder is strong Fascination with serial killers and their pathology is high Logical organization makes finding information quick and easy Numerous black-and-white photographs Thoroughly indexed Authoritative resource Sure to appeal to true crime aficionados, conspiracy buffs, and armchair historians Publicity and promotion aimed at the wide array of websites focused on true crime, the unexplained, and the conspiratorial Promotion targeting more mainstream media and websites with a popular topic Promotion targeting national radio, including Coast to Coast AM and numerous other late-night radio syndicates looking for knowledgeable guests Promotion to local radio Promotion targeting true crime magazines and newspapers editors