The Shopping Revolution, Updated and Expanded Ed – How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID–19

Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the director of the Jay H. Baker Retailing Center. She served as Executive Director of the Marketing Science Institute (MSI) (2019-2021). Prior to rejoining Wharton in 2011, Kahn served as the dean and Schein Professor of Marketing at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also vice dean of the Wharton undergraduate program. Kahn is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 75 articles in leading academic journals and been featured in the New York Times, The Wall Street Journal, Financial Times, NPR, Washington Post, Fortune, Fast Company, and Forbes, as well as on NPR and The Today Show, among other outlets. In addition to The Shopping Revolution, she is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and coauthor of Grocery Revolution: The New Focus on the Consumer.