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The Social Media MBA in Practice – An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy de C Holloman

The Social Media MBA in Practice – An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy

Autor C Holloman
en Limba Engleză Hardback – 10 oct 2013
The inside information that marketers and social media practitioners have been dying to get their hands on. It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you.
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Specificații

ISBN-13: 9781118524541
ISBN-10: 1118524543
Pagini: 318
Ilustrații: illustrations
Dimensiuni: 154 x 233 x 23 mm
Greutate: 0.6 kg
Editura: JOHN WILEY & SONS INC
Locul publicării:Chichester, United Kingdom

Public țintă

1) Primarily people within the marketing function of any size organisation, industry and country looking for inspiration for the next leg of their social media journey. 2) The secondary target audience are the heads of other departments that uses social media such as; technology, sales, customer service, HR, product development, etc. For social media to be successful it cannot only be owned and understood by marketing, but must involve the whole organisations. This view will also widen the total size of the target audience. The corporate audience also warrants a premium price yielding better margins for everyone involved. 3) Due to its objective nature defined by the format, the book should also stand a good chance to be considered as recommend optional literature for courses relating to social media around the world.