Customer Relations
Editat de Victoria J. Farkasen Limba Engleză Hardback – 3 mai 2011
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Specificații
ISBN-13: 9781617612107
ISBN-10: 1617612103
Pagini: 158
Ilustrații: tables & charts
Dimensiuni: 162 x 237 x 16 mm
Greutate: 0.41 kg
Ediția:New.
Editura: Nova Science Publishers Inc
ISBN-10: 1617612103
Pagini: 158
Ilustrații: tables & charts
Dimensiuni: 162 x 237 x 16 mm
Greutate: 0.41 kg
Ediția:New.
Editura: Nova Science Publishers Inc
Cuprins
Preface; Alan P Fiskes Relational Models Framework: Applications to Customers' Relationships with Service Marketers; Measuring Corporate CRM Strategy: Its Model, Methodology & Application; Inter-Organizational Social Capital as Relationship Investments: An Empirical Investigation of the Effects on Customers Relationship Satisfaction; Customer Value Analysis: A Two-Stage Data Mining Approach; Customer Relations and Loyalty-Based Segmentation: A B2B Approach in the Tourism Industry; Pros and Cons of Long-Term Customer Relationships; Involvement as Market Creation: A New Way to Consider Customer Relations; Index.