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The Social Web in the Hotel Industry: The Impact of the Social Web on the Information Process of German Hotel Guests

Autor Nadine Chehimi
en Limba Engleză Paperback – 16 dec 2013
The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.
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Specificații

ISBN-13: 9783658045432
ISBN-10: 3658045434
Pagini: 208
Ilustrații: XXIV, 183 p. 79 illus.
Dimensiuni: 148 x 210 x 11 mm
Greutate: 0.28 kg
Ediția:2014
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Locul publicării:Wiesbaden, Germany

Public țintă

Research

Cuprins

Introduction.- The Social Web.- Tourist Information Search.- The German Hotel Market.- Methodology.- Results of the Survey.- Concluding Remarks.

Notă biografică

Nadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain.

Textul de pe ultima copertă

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.
    
Contents
  • The social web
  • Tourist information search
  • The German hotel market
  
Target Groups
  • Lecturers and students of marketing, communication and tourism
  • Hoteliers and marketing specialists
 
The Author
Nadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain.

Caracteristici

Publication in the field of economic science Includes supplementary material: sn.pub/extras