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The Spirit of Capitalism According to the Michelin Company: Anthropology of an Industrial Myth: Palgrave Studies in Urban Anthropology

Autor Corine Védrine
en Limba Engleză Hardback – oct 2018
The city of Clermont-Ferrand in central France is inextricably linked to the global tire company Michelin—not only by the industrial, social, and economic realities that tie employees to employer, but also by a multi-generational, regional belief in the company’s entrepreneurial mythos, the so-called “Michelin spirit.” Since the 1980s, transformations in capitalist systems have challenged the Michelin ideology: the end of corporate paternalism, the reduction of the work force, and a new wave of managers have left employees in the region feeling the sting of abandonment. Even in the face of these significant changes, however, the ethnographic enquiry at the heart of this book testifies to the enduring strength of the “spirit of capitalism”: even as the bonds between employees, companies, and their regions are undergoing significant transformation, entrepreneurial myths endure—in part in fear of the end of a secure, organizing structure. 
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Specificații

ISBN-13: 9783319966090
ISBN-10: 331996609X
Pagini: 248
Ilustrații: XI, 235 p. 10 illus., 7 illus. in color.
Dimensiuni: 148 x 210 x 21 mm
Greutate: 0.55 kg
Ediția:1st ed. 2019
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria Palgrave Studies in Urban Anthropology

Locul publicării:Cham, Switzerland

Cuprins

1. Introduction.-2. A Myth Built on the Manipulation of Local History and Memory.- 3. The Construction of a Myth.- 4. Reified Types of Myth and Company Ritual.- 5. The Myth and Its Justifications with the Michelin spirit: The Father, the Son and the Healthy Spirit.- 6. Transmitting the spirit.- 7. The process of Desacralisation and Feelings of Ambivalence.- 8. Conclusion.

Notă biografică

Corine Védrine, Ph.D., is Researcher at the LAURE-Environnement-Ville-Société (CNRS) laboratory and Lecturer at the National Superior School of Architecture in Lyon, France.

Textul de pe ultima copertă

The city of Clermont-Ferrand in central France is inextricably linked to the global tire company Michelin—not only by the industrial, social, and economic realities that tie employees to employer, but also by a multi-generational, regional belief in the company’s entrepreneurial mythos, the so-called “Michelin spirit.” Since the 1980s, transformations in capitalist systems have challenged the Michelin ideology: the end of corporate paternalism, the reduction of the work force, and a new wave of managers have left employees in the region feeling the sting of abandonment. Even in the face of these significant changes, however, the ethnographic enquiry at the heart of this book testifies to the enduring strength of the “spirit of capitalism”: even as the bonds between employees, companies, and their regions are undergoing significant transformation, entrepreneurial myths endure—in part in fear of the end of a secure, organizing structure. 

Caracteristici

Addresses key debates in urban anthropology (including urban change and gentrification) through the lens of a French industrial city Discusses the mythos of the "moral entrepreneur" in relation Michelin, a global company deeply intertwined with the culture of Clermont-Ferrand Examines the fragility of the spirit of capitalism in the light of rapid, global changes to industry, trade, and the urban landscape, along with people's continued faith in it