The Tao of Sales: seeing clearly - selling wisely. Much of what we 'know' about selling turns out to be based on myth: that success means learning the right things to say, to get customers to do what we want - usually against their will. That's why selling can seem so difficult. Because most people don't like feeling controlled or manipulated and thus resist - at a subconscious level - being 'sold.' The Tao of Sales is grounded in a fusion of ancient Chinese martial arts discipline and the latest breakthroughs in understanding and practicing Emotional Intelligence. Its insights and exercises can help you change the dynamic with your customers from control and manipulation to collaboration and mutual gain. First published in 1997, The Tao of Sales attracted enthusiastic readers until it went out of print, a few years later, with the business failure of its publisher. It has now been re-issued to bring the same clarity and success to the work and lives of new readers.