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The Unfair Advantage: BUSINESS BOOK OF THE YEAR AWARD-WINNER: How You Already Have What It Takes to Succeed de Ash Ali

The Unfair Advantage: BUSINESS BOOK OF THE YEAR AWARD-WINNER: How You Already Have What It Takes to Succeed

Autor Ash Ali, Hasan Kubba
en Limba Engleză Paperback – 9 dec 2020
WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2021 AND BEST START UP/SCALE UP BOOK AWARD 2021'A powerful way to think about success as an entrepreneur.' Ali Abdaal, Productivity YouTuber, Podcaster & Ex-Doctor'Crucial business advice that you won't get anywhere else.' Derek Sivers, Entrepreneur & Author of Anything You WantThis ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.
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Specificații

ISBN-13: 9781788167543
ISBN-10: 1788167546
Pagini: 256
Dimensiuni: 128 x 196 x 18 mm
Greutate: 0.21 kg
Ediția:Main
Editura: Profile
Colecția Profile Books
Locul publicării:London, United Kingdom

Notă biografică

Ash Ali and Hasan Kubba are the founders of The Unfair Advantage, an entrepreneur training company with social impact at its heart. Ash is an award-winning tech entrepreneur and the first marketing director of Just Eat (now worth over £4 billion). Hasan is a startup strategist and fundraising advisor. They are passionate about democratising startup entrepreneurship, and have both spoken at TEDx and startup events all over the world.

Recenzii

A fast-paced read with excellent insights from a remarkable entrepreneurial story
Deeply true, insightful, and helpful. Crucial business advice that you won't get anywhere else.
What a masterful and thought-provoking book: a must for every entrepreneur regardless of the stage of your journey
An inspirational book ... If you are looking to get into entrepreneurship this book provides the practical advice to get you started!
In a no-nonsense approach, this book shows you the truth that business and life aren't fair, and goes into the methods and practices to let you take full advantage of your unique skills and assets.
A snappy, thought-provoking book that will help anyone make something of their own unfair advantages
The Unfair Advantage brakes down how people from all walks of life and backgrounds can achieve unfair advantages in their entrepreneurial journey or career. An indispensable handbook for the masses. These learnings are often achieved after many years. Now, you have a book.
There is only one life, and things are pretty good, but The Unfair Advantage will give you the fairest advantage of them all.

Descriere

WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2021 AND BEST START UP/SCALE UP BOOK AWARD 2021

This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.

The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.

Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.