The UnNoticed Entrepreneur – Step Into the Spotlig ht

Prologue: Fulfilling the Promise of The Entrepreneur xi Why PR? xiii PART ONE: STRATEGY 1 Chapter One: Introduction 2 Chapter Two: Which of the Four Villains Are You? 5 Chapter Three: What is the Attitude You Can Lead With? 13 Chapter Four: Should You Invest in Corporate Headshots? 20 Chapter Five: Why is What You Wear Important? 24 Chapter Six: The Key Considerations for Choosing a PR Agency 28 Chapter Seven: How to Be Seen as an Authority in Your Industry? 34 Chapter Eight: How You Could be Speaking Out? 41 Chapter Nine: Who is Your Secret Army? 45 Chapter Ten: What is "Repurposing Content?" 53 Chapter Eleven: When to Use Your Passion to Promote Yourself? 60 Chapter Twelve: Are You Losing 31% of Sales? 64 Chapter Thirteen: What is The Power of Authenticity? 68 Chapter Fourteen: What is Adjacent Marketing? 77 Chapter Fifteen: How to Talk Money With Investors? 83 Chapter Sixteen: How to Animate Your Audience, Not Your Slides? 89 Chapter Seventeen: Linkedin Video Tips 94 Chapter Eighteen: You Can Overcome SEO Challenges 99 Chapter Nineteen: Can You Overcome Stage Fright? 106 Chapter Twenty: Do You Have What it Takes to Be a TEDx Speaker? 112 Chapter Twenty One: Self-Publishing 101: The Book Broad Explains Self-Publishing Success 117 Chapter Twenty Two: When Should You Use a Ghost Writer? 125 Chapter Twenty Three: Who Can Run Amazon Ads for You? 132 Chapter Twenty Four: What to Look For in a Virtual Events Platform? 140 PART TWO: TOOLS 145 Chapter One: Introduction 146 Chapter Two: Advertising: Creating Consistency Across Franchise Networks 148 Chapter Three: Media: Bringing Good 'CARMA' to Your Sales Funnel Through Proper Measurement and Media Monitoring 154 Chapter Four: Text: Create Better Copy Faster -- Without Losing Human Creativity -- With This AI Copywriting Tool 160 Chapter Five: Text: AI Powered Tool Increases Engagement By 12,000% 165 Chapter Six: Text: What if You Don't Have Time to Write? 170 Chapter Seven: Text: Citation-Rich, SEO-Friendly Content Writer 176 Chapter Eight: Text: Predictive Text Writing Tool 182 Chapter Nine: Social: Mobilise Your Whole Team With Shared Content 189 Chapter Ten: Social: Blockchain-Powered Hashtag Service 196 Chapter Eleven: Social: Engaging the Team With Internal Social Recognition 201 Chapter Twelve: Social: How to Evaluate the Credibility of Content in the Digital Space? 205 Chapter Thirteen: Video: This Free Text Based Video Editing Application Developed by 4 German Students is Worth Considering for Your Content Production 213 Chapter Fourteen: Video: The Powerpoint of Online Video Creation 218 Chapter Fifteen: Video: 'Gather Voices' to Make a Compelling Story 226 Chapter Sixteen: Customer Service: Better Insights From Customer Feedback 231 Chapter Seventeen: Customer Service: AI Software to Analyse Sentiment of Digital Content 236 PART THREE: CASES 243 Chapter One: Introduction 244 Chapter Two: Shangri La and Other Stories 246 Chapter Three: World Rowing and WWF's Kaufe River Project in Zambia Aims to Provide Clean Water and Help Hone African Rowers 254 Chapter Four: Rolls Royce is Driving Their PR With Video in Asia 258 Chapter Five: What is the Benefit of Giving Back? 264 Chapter Six: When is a Newswire Service Good for PR? 268 Chapter Seven: Indian Film Festival for Kidz Reaches the World 275 Chapter Eight: How Foreign Brands Can Compete With 60 Million Online Merchants in China? 283 Chapter Nine: Travelling Through the US in an RV, This Entrepreneur Will Take You on a Journey to Financial Freedom 287 Chapter Ten: Why is There no More Kimchi for Korean media, Instead it's KakaoTalk and Naver Search? 295 Chapter Eleven: Why a Podcast Could Be Part of Your Strategy? 298 Chapter Twelve: Building an Entrepreneur Ecosystem 303 Conclusion 337 About the Author 339 Guest Directory 340 Bibliography 345 Index 347