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The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers and Industry Superstars

Autor Lee Frederiksen, Elizabeth Harr, Karl Feldman
en Limba Engleză Hardback – 31 iul 2023
Discover a proven, step-by-step program to raise your visibility and sharpen your expertise.
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Specificații

ISBN-13: 9780990445937
ISBN-10: 0990445933
Pagini: 168
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.4 kg
Editura: Orange Books International

Notă biografică

Lee Frederiksen, Ph.D. is an award-winning marketer and renowned business strategist who helped pioneer the field of research-driven marketing. Lee draws on his Ph.D. in behavioral psychology and his entrepreneurial experience as CEO of three successful firms to help businesses achieve high growth and profitability. His research also forms the basis for his six highly acclaimed books on organizational growth, marketing and business strategy. He is Managing Partner at Hinge, a leader in branding and marketing for professional services firms.