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Theory of Media Literacy: A Cognitive Approach de W. James Potter

Theory of Media Literacy: A Cognitive Approach

Autor W. James Potter
en Limba Engleză Paperback – 23 iun 2004
Media literacy is a topic of increasing interest, especially to educators. Despite that interest, there has been no single book that brings together the scattered work on media literacy, one that looks at, in Potter's words, "what we know as well as what can be done with what we know." Potter is a high-profile name in this field. His text Media Literacy has further established his reputation as an expert on this topic.
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Specificații

ISBN-13: 9780761929529
ISBN-10: 0761929525
Pagini: 320
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.43 kg
Ediția:New.
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States

Cuprins

I. Background
Chapter 1: Why Do We Need a Theory of Media Literacy?
Chapter 2: Explicating the Construct of Media Literacy
II. Introducing the Theory
Chapter 3: Definitions and Distinctions
Chapter 4: The Media Literacy Model
Chapter 5: The Foundational Knowledge Structures
Chapter 6: The Personal Locus
Chapter 7: Competencies and Skills of Media Literacy
III. Information Processing
Chapter 8: The Filtering Task
Chapter 9: The Meaning-Matching Task
Chapter 10: The Meaning-Construction Task
Chapter 11: Traps in Meaning Construction
IV. Practices
Chapter12: Practices
Appendices
References
Preface

Notă biografică

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.


Descriere

Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.