Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader: Best Business Books of 2019
Autor John Rossmanen Limba Engleză Hardback – 3 iun 2019
The
former
Amazon
executive
who
launched
and
scaled
Amazon
Marketplace
gives
business
leaders
the
ultimate
playbook
on
how
to
“think
like
Amazon”
to
succeed
in
the
digital
age.
“What
would
Jeff
do?”Since
leaving
Amazon
to
advise
start-ups
and
corporations,
John
Rossman
has
been
asked
this
question
countless
times
by
executives
who
want
to
know
“the
secret”
behind
Amazon’s
historic
success.
In
this
step-by-step
guide,
he
provides
50
answers
drawn
from
his
experience
as
an
Amazon
executive—and
shows
today’s
business
leaders
how
to
think
like
Amazon,
strategize
like
Bezos,
and
beat
the
competition
like
nobody’s
business.
The
secret
is
recognizing
that
Jeff
Bezos
and
Amazon
have
a
remarkably
consistent
way
to
approach
and
meet
challenges,
new
markets,
and
growth.Think
Like
Amazonreveals
how
Amazon
achieves
results
and
thinks
about
its
business.
Readers
can
explore
the
unique
mindset
and
inner
workings
that
drive
Amazon’s
operational
excellence,
from
its
ground-up
approach
to
new
digital
markets
to
its
out-of-the-box
attitudes
on
innovation.
Leaders
will
learn
specific
game-changing
strategies
that
made
Amazon
stand
out
in
a
crowded
digital
world.
They’ll
discover
actionable
ideas
to
transform
a
culture
and
a
business
to
digital
and
become
the
kind
of
platform
company
that
customers
obsess
over.
Rossman
also
offers
insight
into
the
latest
technologies,
e-commerce
marketing,
online
culture,
and
IoT
disruptions
that
only
an
Amazon
insider
would
know.
If
you
want
to
compete
and
win
in
the
digital
era,
you
have
toThink
Like
Amazon.
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Specificații
ISBN-13: 9781260455496
ISBN-10: 1260455491
Pagini: 320
Dimensiuni: 236 x 161 x 33 mm
Greutate: 0.53 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Seria Best Business Books of 2019
Locul publicării:United States
ISBN-10: 1260455491
Pagini: 320
Dimensiuni: 236 x 161 x 33 mm
Greutate: 0.53 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Seria Best Business Books of 2019
Locul publicării:United States
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Cuprins
INTRODUCTION: WHAT WOULD JEFF DO?
Part I
Culture
idea
1 RESET YOUR CLOCKS:
Your Journey Will Not Be Short or a Straight Line
idea
2 MERCENARY OR MISSION DRIVEN?
Be Strategic and Honest in Your Obsession,
and Then Obsess to Win
idea
3 MOVE FORWARD TO GET BACK TO DAY 1:
Change the Culture of the Status Quo
idea
4 OBSESSED IS DIFFERENT:
Create Customer Obsession in Your Business
idea
5 DON’T GO ALONG TO GET ALONG:
The Risk Social Cohesion Poses to Achieving Hard Results
idea
6 DELIVER RESULTS:
Own Your Dependencies to Overcome and Succeed
idea
7 OWNERSHIP FOR EVERYONE:
Compensation Strategy to Drive Enterprise Optimization
idea
8 AVOID COUNTRY CLUBS:
Stay Hungry Even When You’re Successful
idea
9 MAKE THE ELEPHANT DANCE:
Portfolio Strategy and Governance for Innovation
idea
10 YOU ARE THE CHIEF PRODUCT OFFICER:
The New Management Science of Being a Builder
idea
11 ARE YOU WILLING TO
BE MISUNDERSTOOD?
Lessons from Amazon’s Biggest Innovations
idea
12 GET TO YES:
Finance, Tax, Legal, and HR Teams That Matter
idea
13 BLOW UP THE ORG CHART:
Don’t Let Your Organizational Structure and
Titles Get in the Way
idea
14 GAMES FOR INNOVATION:
Spur Invention in Fun Ways
idea
15 THE DOOR DESK:
Forcing Innovation Through Frugality
Part II
Strategy
idea
16 INTRODUCTION TO
MISSION IMPOSSIBLE:
Being Digital
idea
17 EXPERIMENT, FAIL, RINSE, REPEAT:
Plan and Operate Your Experiments for Digital Success
idea
18 SO YOU WANT TO BE A PLATFORM?
Platform Strategy for the Rest of Us
idea
19 YES, YOU ARE A
TECHNOLOGY COMPANY:
Decentralize Your Way to Digital Greatness
idea
20 PIZZA FOR ALL!
The Magic of Small Autonomous Teams
idea
21 NEVER SAY NEVER:
Don’t Let Past Positions Create a Trap
idea
22 RELENTLESS.COM:
Next-Generation Operational Excellence
idea
23 OPW:
The Strategy of Other People’s Work
idea
24 THE MAGIC OF FORCING FUNCTIONS:
Get These Right, and Your Teams Will Take Off
idea
25 WHAT’S YOUR FLYWHEEL?
Systems Thinking in Strategy Development
idea
26 WHY IS THIS SO HARD?
Innovate by Reducing Friction
idea
27 GRANTING CUSTOMERS
SUPERPOWERS:
Dreamy Businesses and Durable Needs
idea
28 THINK DIFFERENTLY:
Improve Your Questions for Disruption
idea
29 LAUNCH AND LEARN:
Business Expansion the Amazon Way
idea
30 DON’T GIVE AWAY THE
OPERATING SYSTEM:
Partners, Vendors, and Strategy
Part III
Business and Technology
idea
31 LIES, DAMN LIES, AND METRICS:
Use Metrics to Build a Culture of Accountability
and Customer Obsession
idea
32 PROCESS VERSUS BUREAUCRACY:
Create Processes That Scale
idea
33 DO THE MATH:
The Path to Automation and AI Starts with Formulas
idea
34 CUSTOMER EXPERIENCE MATTERS:
Design and Measure the Customer Experience to Win
idea
35 WHAT’S YOUR JUST
WALK OUT TECHNOLOGY?
Use the Internet of Things to Reinvent
Customer Experiences
idea
36 INFORMATION SECURITY MUST DIE:
Making Security Everyone’s Job
idea
37 OP1:
The Painstaking Process of Planning
idea
38 STRATEGIC HEADCOUNT PLANNING:
Scaling and Innovating Through People Allocation
idea
39 ARCHITECTURE IS THE BUSINESS STRATEGY:
Win Through Technology and Architecture
idea
40 THE QUESTIONS YOU ASK:
Ask Your CIO These Questions—for Everyone’s Benefit
idea
41 THE END OF ARTIFICIAL
ARTIFICIAL INTELLIGENCE:
Prepare for a Future of Machine Learning
Part IV
Approach and Execution
idea
42 ONE-WAY OR TWO-WAY DOOR?
Make Better and Faster Decisions
idea
43 RAISE THE BAR:
Avoid the Biggest Hiring Mistakes
idea
44 A NARRATIVE ABOUT NARRATIVES:
Ditch the PowerPoint and Gain Clarity
idea
45 THE FUTURE PRESS RELEASE:
Define the Future and Get Teams on Board
idea
46 FAQS:
Answer Others’ Questions for Your Benefit
idea
47 WRITE THE USER MANUAL:
Start with the Customer and Work Backward
idea
48 YOU ARE WHAT YOU EAT:
Create Change Via the Executive Team Reading List
idea
49 FINANCE FOR FOOLS:
Free Cash Flow, Accounting, and Change
idea
50 THE LAST WORD ON BECOMING DIGITAL:
Trust
idea
50 PRINCIPLES ARE NOT A POSTER:
The Pursuit of Speed, Agility, and Digital Leadership
NOTES
INDEX
Part I
Culture
idea
1 RESET YOUR CLOCKS:
Your Journey Will Not Be Short or a Straight Line
idea
2 MERCENARY OR MISSION DRIVEN?
Be Strategic and Honest in Your Obsession,
and Then Obsess to Win
idea
3 MOVE FORWARD TO GET BACK TO DAY 1:
Change the Culture of the Status Quo
idea
4 OBSESSED IS DIFFERENT:
Create Customer Obsession in Your Business
idea
5 DON’T GO ALONG TO GET ALONG:
The Risk Social Cohesion Poses to Achieving Hard Results
idea
6 DELIVER RESULTS:
Own Your Dependencies to Overcome and Succeed
idea
7 OWNERSHIP FOR EVERYONE:
Compensation Strategy to Drive Enterprise Optimization
idea
8 AVOID COUNTRY CLUBS:
Stay Hungry Even When You’re Successful
idea
9 MAKE THE ELEPHANT DANCE:
Portfolio Strategy and Governance for Innovation
idea
10 YOU ARE THE CHIEF PRODUCT OFFICER:
The New Management Science of Being a Builder
idea
11 ARE YOU WILLING TO
BE MISUNDERSTOOD?
Lessons from Amazon’s Biggest Innovations
idea
12 GET TO YES:
Finance, Tax, Legal, and HR Teams That Matter
idea
13 BLOW UP THE ORG CHART:
Don’t Let Your Organizational Structure and
Titles Get in the Way
idea
14 GAMES FOR INNOVATION:
Spur Invention in Fun Ways
idea
15 THE DOOR DESK:
Forcing Innovation Through Frugality
Part II
Strategy
idea
16 INTRODUCTION TO
MISSION IMPOSSIBLE:
Being Digital
idea
17 EXPERIMENT, FAIL, RINSE, REPEAT:
Plan and Operate Your Experiments for Digital Success
idea
18 SO YOU WANT TO BE A PLATFORM?
Platform Strategy for the Rest of Us
idea
19 YES, YOU ARE A
TECHNOLOGY COMPANY:
Decentralize Your Way to Digital Greatness
idea
20 PIZZA FOR ALL!
The Magic of Small Autonomous Teams
idea
21 NEVER SAY NEVER:
Don’t Let Past Positions Create a Trap
idea
22 RELENTLESS.COM:
Next-Generation Operational Excellence
idea
23 OPW:
The Strategy of Other People’s Work
idea
24 THE MAGIC OF FORCING FUNCTIONS:
Get These Right, and Your Teams Will Take Off
idea
25 WHAT’S YOUR FLYWHEEL?
Systems Thinking in Strategy Development
idea
26 WHY IS THIS SO HARD?
Innovate by Reducing Friction
idea
27 GRANTING CUSTOMERS
SUPERPOWERS:
Dreamy Businesses and Durable Needs
idea
28 THINK DIFFERENTLY:
Improve Your Questions for Disruption
idea
29 LAUNCH AND LEARN:
Business Expansion the Amazon Way
idea
30 DON’T GIVE AWAY THE
OPERATING SYSTEM:
Partners, Vendors, and Strategy
Part III
Business and Technology
idea
31 LIES, DAMN LIES, AND METRICS:
Use Metrics to Build a Culture of Accountability
and Customer Obsession
idea
32 PROCESS VERSUS BUREAUCRACY:
Create Processes That Scale
idea
33 DO THE MATH:
The Path to Automation and AI Starts with Formulas
idea
34 CUSTOMER EXPERIENCE MATTERS:
Design and Measure the Customer Experience to Win
idea
35 WHAT’S YOUR JUST
WALK OUT TECHNOLOGY?
Use the Internet of Things to Reinvent
Customer Experiences
idea
36 INFORMATION SECURITY MUST DIE:
Making Security Everyone’s Job
idea
37 OP1:
The Painstaking Process of Planning
idea
38 STRATEGIC HEADCOUNT PLANNING:
Scaling and Innovating Through People Allocation
idea
39 ARCHITECTURE IS THE BUSINESS STRATEGY:
Win Through Technology and Architecture
idea
40 THE QUESTIONS YOU ASK:
Ask Your CIO These Questions—for Everyone’s Benefit
idea
41 THE END OF ARTIFICIAL
ARTIFICIAL INTELLIGENCE:
Prepare for a Future of Machine Learning
Part IV
Approach and Execution
idea
42 ONE-WAY OR TWO-WAY DOOR?
Make Better and Faster Decisions
idea
43 RAISE THE BAR:
Avoid the Biggest Hiring Mistakes
idea
44 A NARRATIVE ABOUT NARRATIVES:
Ditch the PowerPoint and Gain Clarity
idea
45 THE FUTURE PRESS RELEASE:
Define the Future and Get Teams on Board
idea
46 FAQS:
Answer Others’ Questions for Your Benefit
idea
47 WRITE THE USER MANUAL:
Start with the Customer and Work Backward
idea
48 YOU ARE WHAT YOU EAT:
Create Change Via the Executive Team Reading List
idea
49 FINANCE FOR FOOLS:
Free Cash Flow, Accounting, and Change
idea
50 THE LAST WORD ON BECOMING DIGITAL:
Trust
idea
50 PRINCIPLES ARE NOT A POSTER:
The Pursuit of Speed, Agility, and Digital Leadership
NOTES
INDEX
Descriere
The former Amazon executive who launched and scaled Amazon Marketplace gives business leaders the ultimate playbook on how to “think like Amazon” to succeed in the digital age.
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 answers drawn from his experience as an Amazon executive—and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
The secret is recognizing that Jeff Bezos and Amazon have a remarkably consistent way to approach and meet challenges, new markets, and growth. Think Like Amazon reveals how Amazon achieves results and thinks about its business. Readers can explore the unique mindset and inner workings that drive Amazon’s operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Leaders will learn specific game-changing strategies that made Amazon stand out in a crowded digital world. They’ll discover actionable ideas to transform a culture and a business to digital and become the kind of platform company that customers obsess over. Rossman also offers insight into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon.