Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals: Best Business Books of 2019
Autor Zvi Banden Limba Engleză Hardback – 19 mai 2019
A
tested
step-by-step
approach
to
leveraging
the
unique
power
of
relationships
to
your
business
advantage
Our
professional
relationships
are
the
most
important
asset
we
have
when
it
comes
to
growing
and
sustaining
a
successful
business.
Most
people
think
of
this
as
“networking.”
But
in
today’s
hyperconnected
market,
the
most
cost-effective
and
high-return
route
to
new,
repeat,
and
referral
business
is
through
ourexistingnetworks,
not
through
adding
more
Facebook
“friends”
and
LinkedIn
“connections.”
In
this
transformative
guide,
relationship
marketing
expert
Zvi
Band
shows
us
how
to
deepen
our
personal
connections
to
achieve
our
professional
goals—using
his
proven
program
of
daily
habits
and
relationship-enhancing
strategies.
The
basic
idea
is
simple:
Effective
relationship
building
is
not
about
acquiring
new
contacts,
it’s
about
strengthening
your
connections
with
the
key
people
who
will
help
you
drive
your
business
forward.
It’s
about
building
a
database,
collecting
intelligence,
setting
priorities,
adding
value,
and
engaging
with
the
right
people
at
the
right
time.
Through
a
combination
of
personal
research,
best
practices,
and
case
studies,
Band
provides
a
prescriptive
strategy
you
can
customize
and
follow
every
day.
In
business,
as
in
life,
it
all
comes
down
to
the
quality
of
your
relationships.
When
the
right
people
are
on
your
side,Success
Is
in
Your
Sphere.
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Specificații
ISBN-13: 9781260452839
ISBN-10: 1260452832
Pagini: 288
Dimensiuni: 161 x 236 x 29 mm
Greutate: 0.49 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Seria Best Business Books of 2019
Locul publicării:United States
ISBN-10: 1260452832
Pagini: 288
Dimensiuni: 161 x 236 x 29 mm
Greutate: 0.49 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Seria Best Business Books of 2019
Locul publicării:United States
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Cuprins
INTRODUCTION: Relationships Are Our Most
Important Asset
CHAPTER 1 People Do Business with
People They Know
CHAPTER 2 The Barriers to Maintaining Relationships
CHAPTER 3 Setting the Baseline: Understanding
Your Goals
CHAPTER 4 The CAPITAL Strategy for Managing
Your Relationships
CHAPTER 5 Consistent Execution: Setting up the Right
Habits So You Can Play the Long Game
CHAPTER 6 Aggregate: Building Your Sphere
CHAPTER 7 Prioritize: Highlighting Those in Your
Network Who Can Help
CHAPTER 8 Investigate: Collecting Intelligence on the
People Who Are Most Important to You
CHAPTER 9 Timely Engagement: Building a Rhythm
to Your Follow-Up
CHAPTER 10 Add Value, Part 1: Doing Meaningful
Actions
CHAPTER 11 Add Value, Part 2: Offering More
Through Connection
CHAPTER 12 Leverage: Executing More Efficiently
CHAPTER 13 Getting Results
CHAPTER 14 How It Works in the Real World
Conclusion
Acknowledgments
Appendices
APPENDIX A: Tools
APPENDIX B: Sample Buckets
APPENDIX C: Message Templates
APPENDIX D: Reading List
Notes
Index
Descriere
A tested step-by-step approach to leveraging the unique power of relationships to your business advantage
Our professional relationships are the most important asset we have when it comes to growing and sustaining a successful business. Most people think of this as “networking.” But in today’s hyperconnected market, the most cost-effective and high-return route to new, repeat, and referral business is through our existing networks, not through adding more Facebook “friends” and LinkedIn “connections.” In this transformative guide, relationship marketing expert Zvi Band shows us how to deepen our personal connections to achieve our professional goals—using his proven program of daily habits and relationship-enhancing strategies.
The basic idea is simple: Effective relationship building is not about acquiring new contacts, it’s about strengthening your connections with the key people who will help you drive your business forward. It’s about building a database, collecting intelligence, setting priorities, adding value, and engaging with the right people at the right time. Through a combination of personal research, best practices, and case studies, Band provides a prescriptive strategy you can customize and follow every day. In business, as in life, it all comes down to the quality of your relationships. When the right people are on your side, Success Is in Your Sphere.