Thinking Beyond the Obvious: A Simple Concept That Drives Business Success
Autor Robert Manoen Limba Engleză Paperback – 30 apr 2011
Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an easily understood concept. Successful businesses use it; most do not realize they are doing it. Once you read, ¬Thinking Beyond the Obvious,‾ you will immediately grasp the simplicity of the concept and quickly recognize the driving factors of a successful business like never before.
You will have an epiphany. Simply said, you will have that, ¬Wow! Why didnΣt I think about that?‾ moment. You will see each business, including your own, through a completely different and savvy pair of eyes. It will be like taking off the blinders. Simple yes. Exciting, absolutely.
Thinking Beyond the Obvious will:
* Differentiate your business from every other business in the marketplace.
* Position your business for success.
* Transform your attitude from one of blank to one of ¬Wow, I can do this.‾
* Provide simple, proven ideas that you can immediately use to more effectively and efficiently compete in the marketplace.
If you are looking for real world illustrations and practical insights on how to supercharge your business, and you are looking for that million-dollar idea to position your business for success, your search is over.
You will have an epiphany. Simply said, you will have that, ¬Wow! Why didnΣt I think about that?‾ moment. You will see each business, including your own, through a completely different and savvy pair of eyes. It will be like taking off the blinders. Simple yes. Exciting, absolutely.
Thinking Beyond the Obvious will:
* Differentiate your business from every other business in the marketplace.
* Position your business for success.
* Transform your attitude from one of blank to one of ¬Wow, I can do this.‾
* Provide simple, proven ideas that you can immediately use to more effectively and efficiently compete in the marketplace.
If you are looking for real world illustrations and practical insights on how to supercharge your business, and you are looking for that million-dollar idea to position your business for success, your search is over.
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Specificații
ISBN-13: 9781600378690
ISBN-10: 1600378692
Pagini: 138
Ilustrații: 1
Dimensiuni: 127 x 198 x 13 mm
Greutate: 0.16 kg
Editura: Morgan James Publishing
ISBN-10: 1600378692
Pagini: 138
Ilustrații: 1
Dimensiuni: 127 x 198 x 13 mm
Greutate: 0.16 kg
Editura: Morgan James Publishing
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Cuprins
Table of Contents:
Chapter One: Picking Tomatoes-My First Thinking Beyond The Obvious Moment
Thinking Beyond the Obvious Examples
Chapter Two: An Infected Workplace
Your Attitude
An Infected Workplace
Attitude Adjustment
Chapter Three: Are we there yet?
Creating Your Visions
Creating a Shared Vision
Chapter Four: ¬Me TooΣs‾ Fail
Uniquely Positioning Your Business
A Rational Positioning
An Emotional Positioning
Creating your Unique Selling Proposition
Chapter Five: Marketing is Everything
Your Brand, the Lasting Impression
Integrated Marketing, Speaking With One Compelling Voice
Chapter Six: Is it ¬Mommy Clean‾?
Your Customer Experience
Everyone is a Critic
Operations
Continuous Improvement
Marketing
Chapter Seven: Fruitful Employees
Management Must Lead the Way
Truly Listen to Your Employees
Communicate With Your Employees
Hire the Right Person
Recognize Fruitful Employees
Chapter Eight: Great-Grandmothers Do It Too.
Chapter Nine: A New Beginning
Chapter One: Picking Tomatoes-My First Thinking Beyond The Obvious Moment
Thinking Beyond the Obvious Examples
Chapter Two: An Infected Workplace
Your Attitude
An Infected Workplace
Attitude Adjustment
Chapter Three: Are we there yet?
Creating Your Visions
Creating a Shared Vision
Chapter Four: ¬Me TooΣs‾ Fail
Uniquely Positioning Your Business
A Rational Positioning
An Emotional Positioning
Creating your Unique Selling Proposition
Chapter Five: Marketing is Everything
Your Brand, the Lasting Impression
Integrated Marketing, Speaking With One Compelling Voice
Chapter Six: Is it ¬Mommy Clean‾?
Your Customer Experience
Everyone is a Critic
Operations
Continuous Improvement
Marketing
Chapter Seven: Fruitful Employees
Management Must Lead the Way
Truly Listen to Your Employees
Communicate With Your Employees
Hire the Right Person
Recognize Fruitful Employees
Chapter Eight: Great-Grandmothers Do It Too.
Chapter Nine: A New Beginning
Recenzii
"This is a brilliant work! 'Thinking Beyond the Obvious' is a simple, yet profound concept. When applied success expands exponentially."
Ken D. Foster, Author, Speaker, Coach
¬Thinking Beyond the Obvious' provides vital information that a business owner must keep in mind as they evaluate their daily operations and when they think about the future of their company. Fortunately, Robert has woven this simple concept into engaging, memorable stories that will keep these ideas alive and ready for use by every small business owner who reads this book.‾
Beth Bridges, Membership Director, Clovis Chamber of Commerce. The Networking Motivator
"Robert Mano is among the very few who truly understands what it's like to own a small business. While others talk in business school rhetoric, he explains it in a way that we can easily understand."
David Locher, Owner, Dashcorp Technology Group. CEO, Bridgecomm, Inc.
"Thinking Beyond the Obvious is an easy read and will inspire you to think and take action. Robert Mano has the credentials and integrity to help you position your business for success."
Robert Harlan, Vice President, Comerica Bank
¬Thinking Beyond the Obvious‾ is an eye opener. It provides a simple to understand concept that is relevant to every business, big or small.
Fred L. Furrow, CEO, Full Circle Energy, Inc.
Ken D. Foster, Author, Speaker, Coach
¬Thinking Beyond the Obvious' provides vital information that a business owner must keep in mind as they evaluate their daily operations and when they think about the future of their company. Fortunately, Robert has woven this simple concept into engaging, memorable stories that will keep these ideas alive and ready for use by every small business owner who reads this book.‾
Beth Bridges, Membership Director, Clovis Chamber of Commerce. The Networking Motivator
"Robert Mano is among the very few who truly understands what it's like to own a small business. While others talk in business school rhetoric, he explains it in a way that we can easily understand."
David Locher, Owner, Dashcorp Technology Group. CEO, Bridgecomm, Inc.
"Thinking Beyond the Obvious is an easy read and will inspire you to think and take action. Robert Mano has the credentials and integrity to help you position your business for success."
Robert Harlan, Vice President, Comerica Bank
¬Thinking Beyond the Obvious‾ is an eye opener. It provides a simple to understand concept that is relevant to every business, big or small.
Fred L. Furrow, CEO, Full Circle Energy, Inc.
Notă biografică
Robert Mano is a business consultant with experience that spans the spectrum from small businesses and startups to medium sized companies. He learned traditional marketing, sales, business and executive management at corporate giants Nestlé, Tenneco, Dole and Yorkshire Dried Fruit and Nut where he served as president. But more importantly, he experienced ¬real world‾ small business management while owning and operating 3 franchise sandwich shops.
Taking the discipline of his corporate experience and coupling it with his small business ownership experience gives Robert a unique understanding of the problems and frustrations facing business owners today.
Robert founded Mano Y Mano Consulting in 2003 with the goal of positioning businesses for success. Robert uses a proprietary concept called ¬Thinking Beyond the Obvious‾ to help businesses reach their potential. ¬Thinking Beyond the Obvious‾ is providing businesses with solutions that are outside the boundaries of ordinary thinking.
Through his coaching/consulting, speaking engagements, training seminars and workshops, and published articles, Robert has instilled a renewed confidence and passion in those that own their own businesses.
Taking the discipline of his corporate experience and coupling it with his small business ownership experience gives Robert a unique understanding of the problems and frustrations facing business owners today.
Robert founded Mano Y Mano Consulting in 2003 with the goal of positioning businesses for success. Robert uses a proprietary concept called ¬Thinking Beyond the Obvious‾ to help businesses reach their potential. ¬Thinking Beyond the Obvious‾ is providing businesses with solutions that are outside the boundaries of ordinary thinking.
Through his coaching/consulting, speaking engagements, training seminars and workshops, and published articles, Robert has instilled a renewed confidence and passion in those that own their own businesses.
Descriere
Formally a president of a multi-million dollar company but more importantly a small business owner, Mano has revitalized businesses with an easily understood concept. Readers will immediately grasp the simplicity of the concept and quickly recognize the driving factors of a successful business like never before.