Time and Media Markets: Routledge Communication Series
Editat de Alan B. Albarran, Angel Arrese Recaen Limba Engleză Paperback – 27 feb 2015
Specific topics examined in the volume include:
* a philosophical look at the concept of time and its application to media markets;
* temporal aspects of media distribution for the media industries, and how time affects their activities;
* the impact of increasing media industry consolidation and convergence on managerial effectiveness;
* approaches to time by CNN and its various cache of news channels, in a managerial context;
* the application of niche theory as a framework to examine competition between the Internet and television;
* Internet access in the United Kingdom and Europe, examining the cost of time for online access;
* the exchange of time and money in the television market for advertising; and
* a summary of research and an agenda for future research on the topic of time's role in the media industry and markets.
With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 319.73 lei 43-57 zile | |
Taylor & Francis – 27 feb 2015 | 319.73 lei 43-57 zile | |
Hardback (1) | 760.81 lei 43-57 zile | |
Taylor & Francis – iul 2002 | 760.81 lei 43-57 zile |
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Specificații
ISBN-13: 9781138861299
ISBN-10: 1138861294
Pagini: 192
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.27 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Communication Series
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138861294
Pagini: 192
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.27 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Communication Series
Locul publicării:Oxford, United Kingdom
Public țintă
ProfessionalCuprins
Contents: Preface. A.B. Albarran, A. Arrese, Time and Media Markets: An Introduction. J. Durand, Media and Representation of Time. D.G. MacDonald, J.W. Dimmick, Time as a Niche Dimension: Competition Between the Internet and Television. R.G. Picard, M. Grönlund, Temporal Aspects of Media Distribution. D. Shaver, M.A. Shaver, The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost. M. Medina, Time Management and CNN Strategies (1980-2000). D.H. Goff, Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe. F.J. Pérez-Latre, Advertising and Internet Usage: A Perspective From Time and Media Planning. A. Nieto, Media Markets as Time Markets: The Case of Spain. P.F. Phalen, Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences. A. Arrese, A.B. Albarran, Time and Media Markets: Summary and Research Agenda.
Recenzii
"For researchers with interests related to time and media questions, the book can be a helpful source and a valuable foundation for developing and expanding study in the area."
—Journalism & Mass Communication Quarterly
"...Time and Media Markets contains nine studies for our consideration. The result is a book that has the breadth of a good conference and the rigor that comes from review....The strength of the book lies in the ideas rather than the evidence. While narrowly focused, challenging theoretical investigation is sorely needed in media scholarship. Even if one doesn't wish to investigate time, the process of breaking apart a construct and rigorously evaluating it a worth academic exercise."
—The International Journal of Media Management
—Journalism & Mass Communication Quarterly
"...Time and Media Markets contains nine studies for our consideration. The result is a book that has the breadth of a good conference and the rigor that comes from review....The strength of the book lies in the ideas rather than the evidence. While narrowly focused, challenging theoretical investigation is sorely needed in media scholarship. Even if one doesn't wish to investigate time, the process of breaking apart a construct and rigorously evaluating it a worth academic exercise."
—The International Journal of Media Management
Notă biografică
Alan B. Albarran, Angel Arrese Reca
Descriere
This volume, arising from the Time and Media Markets conference, offers perspectives on time and its relationship to and impact upon media industries. For libraries, scholars, comm. research centers, and grad-level seminars in media mgmt. & economics.