Total Integrated Marketing
Autor James M. Hulbert, Noel Capon, Nigel F. Piercyen Limba Engleză Paperback – 24 mar 2009
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Specificații
ISBN-13: 9781439167274
ISBN-10: 1439167273
Pagini: 368
Dimensiuni: 152 x 229 x 21 mm
Greutate: 0.45 kg
Editura: Free Press
ISBN-10: 1439167273
Pagini: 368
Dimensiuni: 152 x 229 x 21 mm
Greutate: 0.45 kg
Editura: Free Press
Notă biografică
Noel Capon is the R.C. Kopf Professor of International Marketing and consults to leading companies throughout the world. Professor Capon is one of the world's leading experts on key account management. He has published more than eighty articles, book chapters, and books and won the Chazen International Innovation Prize in 1996. He has taught in France, Hong Kong, and the People's Republic of China.
James Mac Hulbert is the former R.C. Kopf Professor of International Marketing at Columbia Business School and a consultant to major corporations around the world. Professor Hulbert has published more than seventy articles and books and book chapters on marketing planning and strategy and has been a visiting professor in Wales, France, Brazil, Australia, England, and Iran.
Nigel F. Piercy was Professor of Strategic Marketing at Cranfield School of Management, Bedfordshire, UK. Professor Piercy also taught at Duke University, Texas Christian University, University of California, Berkeley, and Columbia Business School. Over his career, he consulted many clients including British Telecom, Allied Dunbar, ICL, AT&T, Honeywell, AIB Group, Amey, and the British Yellow Pages. Dr. Piercy passed away in 2017.
James Mac Hulbert is the former R.C. Kopf Professor of International Marketing at Columbia Business School and a consultant to major corporations around the world. Professor Hulbert has published more than seventy articles and books and book chapters on marketing planning and strategy and has been a visiting professor in Wales, France, Brazil, Australia, England, and Iran.
Nigel F. Piercy was Professor of Strategic Marketing at Cranfield School of Management, Bedfordshire, UK. Professor Piercy also taught at Duke University, Texas Christian University, University of California, Berkeley, and Columbia Business School. Over his career, he consulted many clients including British Telecom, Allied Dunbar, ICL, AT&T, Honeywell, AIB Group, Amey, and the British Yellow Pages. Dr. Piercy passed away in 2017.