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Tourism and Hospitality Marketing: A Global Perspective de Simon Hudson

Tourism and Hospitality Marketing: A Global Perspective

Autor Simon Hudson
en Limba Engleză Paperback – 17 feb 2008
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.
Chapters are packed with pedagogical features that will help readers consolidate their learning, including:
- Chapter objectives
- Key terms
- Discussion questions and exercises
- Links to useful websites
- Profiles of successful individuals and organizations
Tourism and Hospitality Marketingis accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
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Specificații

ISBN-13: 9781412946872
ISBN-10: 1412946875
Pagini: 488
Dimensiuni: 186 x 232 x 29 mm
Greutate: 0 kg
Ediția:First Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom

Cuprins

The Global Tourism Marketing Environment
Consumer Behaviour
Developing a Marketing Plan
Marketing Research
The Tourism and Hospitality Product
Pricing
Distribution
Marketing Communications
The Role of Advertising and Sales Promotions
Marketing Communications
Public Relations, Personal Selling, Direct Marketing and Word of Mouth
Internet Marketing
Providing Service Quality through Internal Marketing
Destination Marketing
Contemporary Issues in Tourism and Hospitality Marketing

Descriere

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.
Chapters are packed with pedagogical features that will help readers consolidate their learning, including:
- Chapter objectives
- Key terms
- Discussion questions and exercises
- Links to useful websites
- Profiles of successful individuals and organizations
Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.