Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East
Autor Eli Avraham, Eran Ketteren Limba Engleză Hardback – 26 oct 2015
Preț: 658.98 lei
Preț vechi: 775.27 lei
-15% Nou
Puncte Express: 988
Preț estimativ în valută:
126.15€ • 137.42$ • 105.83£
126.15€ • 137.42$ • 105.83£
Carte tipărită la comandă
Livrare economică 19 decembrie 24 - 02 ianuarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781137342140
ISBN-10: 1137342145
Pagini: 193
Ilustrații: IX, 193 p.
Dimensiuni: 140 x 216 x 13 mm
Greutate: 0.39 kg
Ediția:1st ed. 2015
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
ISBN-10: 1137342145
Pagini: 193
Ilustrații: IX, 193 p.
Dimensiuni: 140 x 216 x 13 mm
Greutate: 0.39 kg
Ediția:1st ed. 2015
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
V-ar putea interesa
-
-17%Preț: 57.71 lei69.66 lei -
Resurgence: The Four Stages of Market-Focused ReinventionGregory S. CarpenterPreț: 215.42 lei -
Preț: 339.64 lei -
Preț: 254.91 lei -
Preț: 430.93 lei -
Preț: 303.66 lei -
Preț: 338.48 lei -
Preț: 399.80 lei -
Earn The Right To WinTom CoughlinPreț: 122.99 lei -
In the Shower with PicassoChristian Stadil-9%Preț: 87.56 lei95.91 lei -
D'Aubrey, D: Getting Down to BusinessMatthew Chuck-9%Preț: 123.86 lei135.45 lei
Cuprins
Introduction: Tourism Marketing for Developing Countries
1 Perceptions, Stereotypes and Media Images of the Developing World
2 Factors Influencing the Media Image of Developing Countries
3 Marketing and Destination Branding
4 Tourism Marketing for Destinations with Negative Images
5 Marketing Middle East Destinations
6 Marketing African Destinations
7 Marketing Asian Destinations
8 Final Observations and Insights
References
Index
1 Perceptions, Stereotypes and Media Images of the Developing World
2 Factors Influencing the Media Image of Developing Countries
3 Marketing and Destination Branding
4 Tourism Marketing for Destinations with Negative Images
5 Marketing Middle East Destinations
6 Marketing African Destinations
7 Marketing Asian Destinations
8 Final Observations and Insights
References
Index
Recenzii
“This book provides practical and operational recommendations for managing image and crises. Ultimately, the advice and recommendations offered by the authors should assist tourism leaders and planners to overcome roadblocks in combatting crises such as perceptions of danger, perception of the lack of activities, whether businesses are open or closed, what the value perception is for visitors and if the community welcomes visitors. … it would be a positive addition to any tourism library.” (Robert M. O’Halloran, Annals of Tourism Research, Vol. 60, September, 2016)
“An obvious strength of this book is the diversity and breadth of examples across three continents. The book is well structured, easy to read, and achieves its central goal of examining how developing nations ‘try to cope with their prolonged negative image, stereotypes, andgeneralisations as well as the efforts by marketers to bring back tourists after a crisis’ … . the book is a worthwhile read for practitioners, academics, students, and policy-makers.” (Aneeshta Gunness, Current Issues in Tourism, Vol. 19, June, 2016)
'How the developing world is portrayed in the global media, how this negatively impacts public perceptions and how governments can deal with this, particularly in the context of tourism marketing, is a major issue and I warmly recommend this book as an introduction to the topic.'
- Robert Govers, Co-Editor of The Journal of Place Branding and Public Diplomacy
“An obvious strength of this book is the diversity and breadth of examples across three continents. The book is well structured, easy to read, and achieves its central goal of examining how developing nations ‘try to cope with their prolonged negative image, stereotypes, andgeneralisations as well as the efforts by marketers to bring back tourists after a crisis’ … . the book is a worthwhile read for practitioners, academics, students, and policy-makers.” (Aneeshta Gunness, Current Issues in Tourism, Vol. 19, June, 2016)
'How the developing world is portrayed in the global media, how this negatively impacts public perceptions and how governments can deal with this, particularly in the context of tourism marketing, is a major issue and I warmly recommend this book as an introduction to the topic.'
- Robert Govers, Co-Editor of The Journal of Place Branding and Public Diplomacy
Notă biografică
Prof. Eli Avraham is Associate Professor at the Department of Communication, University of Haifa, Israel. He specializes in destination branding, crisis communication, PR and advertising. He is the author and co-author of numerous articles and 8 award-winning books and monographs.
Dr. Eran Ketter is a senior advisor and trainer in tourism marketing, and a researcher at Kinneret College on the Sea of Galilee. His vast practical experience includes training and consulting projects for governments and tourism destinations in both developed and developing countries.
Dr. Eran Ketter is a senior advisor and trainer in tourism marketing, and a researcher at Kinneret College on the Sea of Galilee. His vast practical experience includes training and consulting projects for governments and tourism destinations in both developed and developing countries.