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Tourism Supply Chain Management: Advances in Tourism

Autor Haiyan Song
en Limba Engleză Paperback – 14 noi 2011
The highly competitive environment of the tourism industry has forced tourism firms to look for ways to enhance their competitive advantage. This volume applies supply chain management theories and practices to the context of tourism, offering insights into how business performance can be improved.
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Specificații

ISBN-13: 9780415581561
ISBN-10: 0415581567
Pagini: 220
Ilustrații: 38 b/w images, 19 tables, 1 halftone and 37 line drawings
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.34 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Advances in Tourism

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Cuprins

1. Introduction to Tourism Supply Chain Management  2. Demand Management and Forecasting  3. Tourism Supply Chain Coordination  4. Tourism Supply Chain Competition  5. Chain versus Chain Competition  6. Tourism Distribution Channels  7. Capacity and Inventory Issues in TSCM  8. Customer Relationship Management in TSCs  9. Information Communication Technologies and TSCM

Descriere

The highly competitive environment of the tourism industry has forced tourism firms to look for ways to enhance their competitive advantage. This volume applies supply chain management theories and practices to the context of tourism, offering insights into how business performance can be improved.