Transforming the B2B Buyer Journey – Maximize brand value, improve conversion rates and build loyalty
Autor Antonia Wadeen Limba Engleză Hardback – 2 mar 2023
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|---|---|---|
| Paperback (1) | 231.05 lei 3-5 săpt. | +18.29 lei 6-10 zile |
| Kogan Page – 2 mar 2023 | 231.05 lei 3-5 săpt. | +18.29 lei 6-10 zile |
| Hardback (1) | 729.66 lei 6-8 săpt. | |
| Kogan Page – 2 mar 2023 | 729.66 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781398606821
ISBN-10: 1398606820
Pagini: 232
Dimensiuni: 163 x 241 x 23 mm
Greutate: 0.51 kg
Editura: Kogan Page
ISBN-10: 1398606820
Pagini: 232
Dimensiuni: 163 x 241 x 23 mm
Greutate: 0.51 kg
Editura: Kogan Page
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Cuprins
Section - 01: Part 1 Chapter - 01: Why do we need a buyer journey framework?; Chapter - 02: The buyer journey framework - what buyers need; Chapter - 03: The buyer journey framework - the B2B marketer's role; Chapter - 04: Horizon scanner; Chapter - 05: Explorer; Chapter - 06: Hunter; Chapter - 07: Active buyer; Chapter - 08: Client; Chapter - 09: Summary of section 1 Section - 02: Part 2 Chapter - 10: Bringing the buyer journey together; Section - 03: Part 3 Chapter - 11: Taking a buyer journey view of brand; Chapter - 12: Using tech and data to drive results across the journey; Chapter - 13: Return on investment, setting targets and a new partnership with sales; Chapter - 14: Appendix;