Transitioning Media in a Post COVID World: Digital Transformation, Immersive Technologies, and Consumer Behavior: The Economics of Information, Communication, and Entertainment
Editat de Gali Einaven Limba Engleză Paperback – 23 apr 2023
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Specificații
ISBN-13: 9783030953324
ISBN-10: 3030953327
Pagini: 132
Ilustrații: XIII, 132 p. 29 illus., 27 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.22 kg
Ediția:1st ed. 2022
Editura: Springer International Publishing
Colecția Springer
Seria The Economics of Information, Communication, and Entertainment
Locul publicării:Cham, Switzerland
ISBN-10: 3030953327
Pagini: 132
Ilustrații: XIII, 132 p. 29 illus., 27 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.22 kg
Ediția:1st ed. 2022
Editura: Springer International Publishing
Colecția Springer
Seria The Economics of Information, Communication, and Entertainment
Locul publicării:Cham, Switzerland
Cuprins
Chapter 1: The Covid-19 Pandemic and Consumer Media Behavior.- Chapter 2: Media reimagined: The Impact of Covid 19 on Digital Media Transformation.- Chapter 3: How Covid 19 Impacted the design of consumers' feelings.- Chapter 4: The Impact of Covid-19 on music innovation and the way we experience music.- Chapter 5: An Agile Model of TV Format Development for a Post Covid World.- Chapter 6: The Challenge of Being Lazy.- Chapter 7: The Impact of Covid 19 on the dispersion of immersive technologies and Human Behavior Research and Implementation.- Chapter 8: The Future of Museums: The Post-Pandemic Transformation of Experiences and Expectations.
Notă biografică
Gali Einav is Head of the International Undergraduate Program in Entrepreneurship and the "Upstart” Program at the Adelson School of Entrepreneurship at Reichman University (IDC Herzliya Israel). Gali also teaches digital media at the Katz School of Marketing at Yeshiva University (New York, USA). Her research interests include the impact of digital transformation on media industries and consumer behavior, innovative education models and innovation and the future workforce. She has co-authored and edited 3 books focused on innovation and digital transformation, including Transitioned Media: A Turning Point into the Digital Realm (Springer, 2010) and The New World of Transitioned Media (Springer, 2015).
Textul de pe ultima copertă
This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.
Caracteristici
Provides a multi-dimensional look at post-COVID digital media landscape Features insights from different forms of media and technology Features new content models based on creative thinking and digital collaboration models