Transnational Management: Text and Cases in Cross-Border Management
Autor Christopher A. Bartlett, Paul W. Beamishen Limba Engleză Paperback – 28 feb 2018
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| Cambridge University Press – 28 feb 2018 | 410.56 lei 22-36 zile | +54.41 lei 6-12 zile |
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Specificații
ISBN-13: 9781108436694
ISBN-10: 1108436692
Pagini: 570
Dimensiuni: 178 x 255 x 24 mm
Greutate: 1.28 kg
Ediția:8Revizuită
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom
ISBN-10: 1108436692
Pagini: 570
Dimensiuni: 178 x 255 x 24 mm
Greutate: 1.28 kg
Ediția:8Revizuită
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom
Cuprins
Introduction; 1. Expanding abroad: motivations, means and mentalities; 2. Understanding the international context: responding to conflicting environmental forces; 3. Developing transitional strategies: building layers of competitive advantage; 4. Developing a transitional organization: managing integration, responsiveness, and flexibility; 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management; 6. Engaging in cross-border collaboration: managing across corporate boundaries; 7. Building new management capabilities: key to effective implementation; 8. Shaping the transnational future: defining an evolving global role.
Recenzii
'If I were an MBA student studying anywhere in the world this is the book I would want as the textbook for my global strategy course. As a faculty member, this is the book I would pick for my case-based global strategic management course. Why? It's a book in its 8th edition written by world-class experts on the topic. A book written with succinct but comprehensive introductions to cases that are complex and true-to-life. A book that discussed strategies and structures of twenty-first century multinationals: parents, subsidiaries and their alliance partners. A book that covers twenty-first-century issues such as sustainability, corruption, and emerging economy multinationals. In Transnational Management, managers of multinationals are engaged in games of global chess, using integration, responsiveness and worldwide learning to engineer long-run competitive advantage. This is the way that global strategy should be taught. Enjoy!' Lorraine Eden, Texas A & M University, President, Academy of International Business
'I have been using Transnational Management in my MBA International Competitive Strategy Courses for over ten years. Since then I have not been able to find another text which compares with the relevance, applicability, and readability of this one. I eagerly await the publication of each new edition as each one is updated with fresh content and new cases. The latest edition does not disappoint and I cannot wait to try it in my next term.' P. Roberto Garcia, Young-Jin Kim Distinguished Clinical Professor of International Business Director, Indiana University
'In this 8th edition, the authors have maintained the unique pedagogic philosophy that has been a hallmark of this special book for so long. With a full suite of companion teaching and learning materials, the three parts of the book, strategic imperatives, the organizational challenge and managerial implications have captured the tensions that continue to dominate cross-border management. Contemporaneity again is maintained after its successful twenty-five year dominance in this field as emerging issues continue to transpire. Practitioners alongside students and researchers will find answers to their cross-border management puzzles in this book. This remains an outstanding book.' Peter W. Liesch , University of Queensland
'I have been using Transnational Management in my MBA International Competitive Strategy Courses for over ten years. Since then I have not been able to find another text which compares with the relevance, applicability, and readability of this one. I eagerly await the publication of each new edition as each one is updated with fresh content and new cases. The latest edition does not disappoint and I cannot wait to try it in my next term.' P. Roberto Garcia, Young-Jin Kim Distinguished Clinical Professor of International Business Director, Indiana University
'In this 8th edition, the authors have maintained the unique pedagogic philosophy that has been a hallmark of this special book for so long. With a full suite of companion teaching and learning materials, the three parts of the book, strategic imperatives, the organizational challenge and managerial implications have captured the tensions that continue to dominate cross-border management. Contemporaneity again is maintained after its successful twenty-five year dominance in this field as emerging issues continue to transpire. Practitioners alongside students and researchers will find answers to their cross-border management puzzles in this book. This remains an outstanding book.' Peter W. Liesch , University of Queensland
Notă biografică
Descriere
Transnational Management offers a uniquely global focus on strategic development, organizational capabilities and management challenges.