Treated Like Family: How an Entrepreneur and His "Employee Family" Built Sargento, a Billion-Dollar Cheese Company
Autor Tom Faleyen Limba Engleză Hardback – 9 apr 2018
At
the
age
of
nineteen,
high
school
diploma
in
hand,
Leonard
Gentine
knew
two
things:
he
wanted
to
own
a
family
business
that
would
pass
from
generation
to
generation,
and
he
wanted
to
spend
the
rest
of
his
life
with
Dolores
Becker,
a
girl
he'd
met
on
a
blind
date.
For
Leonard,
life
didn't
prove
that
simple.
This
biography,
told
from
the
viewpoint
of
four
generations
of
the
Gentine
family,
places
the
reader
in
Leonard's
shoes
as
he
advances
from
young
man
to
old
age
and
discovers
life's
foundational
lessons.
Along
the
way,
he
endures
outstanding
debts,
disappointments,
and
a
collection
of
small
businesses,
all
with
Dolores
at
his
side.
It's
an
inspirational
story
of
perseverance,
personal
integrity,
and
a
mind-set
of
always
doing
the
right
thing-as
painful
as
that
may
be
in
the
short
term.
TREATED
LIKE
FAMILYdetails
the
development
of
Sargento-a
nationally
recognized
cheese
company
and
household
name.
At
the
same
time,
it's
a
timeless
story
that
showcases
the
importance
of
the
individual
and
how
a
family
united
in
a
single
purpose
within
the
right
culture
is
unstoppable.
Tom
Faley
invites
the
reader
into
the
lives
of
the
Gentine
family
and
the
men
and
women
they
hired,
deftly
weaving
a
story
grounded
in
over
180
interviews-the
collective
voices
of
the
company's
employees,
retirees,
and
friends.
TREATED
LIKE
FAMILYoffers
a
rare
glimpse
into
the
creative
mind
of
an
innovator
and
entrepreneur
and
underscores
the
rewards
for
all
of
us
when
we
maintain
our
humanity
toward
one
another:
When
one
person
motivates
others
to
pull
together,
at
times
facing
unspeakable
odds,
he
is
able
not
only
to
change
their
lives
but
to
alter
history.
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Specificații
ISBN-13: 9781478992868
ISBN-10: 1478992867
Pagini: 352
Dimensiuni: 165 x 238 x 29 mm
Greutate: 0.86 kg
Editura: Center Street
Colecția Center Street
ISBN-10: 1478992867
Pagini: 352
Dimensiuni: 165 x 238 x 29 mm
Greutate: 0.86 kg
Editura: Center Street
Colecția Center Street
Notă biografică
Tom
Faley,
as
a
29-year
employee
of
Sargento,
had
the
opportunity
to
share
numerous,
private
conversations
with
the
founder,
Leonard
Gentine,
before
his
passing.
As
a
long-term
veteran
of
Sargento,
Tom
speaks
on
a
large
portion
of
the
corporate
history
from
first-hand
experience.
Holding
an
MBA
in
Marketing,
Tom
played
active
roles
in
shaping
Sargento,
including
starting
and
developing
many
departments
within
the
company:
marketing,
consumer
research,
consumer
promotions
and
new
product
development.
In
addition,
he
holds
a
patent
in
his
name
for
Sargento.
For
over
eight
years,
he
has
written
a
blog
as
well
as
weekly
essays
underscoring
the
company's
culture.
Recenzii
"Believe
it
or
not,
a
first
generation
American
gets
in
an
auto
accident
and
takes
a
job
at
a
funeral
parlor
to
pay
off
damages
to
the
owner's
car...
and
then
goes
on
to
co-found
a
$1
billion,
third-generation
owned
company
whose
success
is
based
not
just
on
innovation
and
quality
but
on
treating
employees
like
family.
You'll
love
the
fascinating
and
heartwarming
story
of
Sargento
Foods
and
its
co-founder,
Leonard
Gentine."
—Jeff
Haden,
Inc.com
contributing
editor
and
author
of
The
Motivation
Myth"When
you
visit
a
supermarket
and
peruse
the
aisles,
there
is
a
story
and
a
history
behind
every
brand
that
has
a
place
on
the
shelf.
The
story
of
how
the
Gentines
ideated,
persevered,
stumbled
occasionally
and
ultimately
architected
and
created
one
of
America's
most
beloved
brands
is
impressive.
While
the
recipe
for
cheese
starts
with
a
'culture,'
it
is
in
fact
an
adherence
to
a
culture
of
dedication,
appreciation
for
the
contributions
of
others
coupled
with
leadership
and
at
times
a
little
good
luck
that
build
a
$1BB
brand
enjoyed
by
millions
of
consumers."
—Mitch
Hersh,
National
Director
of
Sales,
Florida's
Natural
Growers,
a
Division
of
Citrus
World,
Inc."TREATED LIKE FAMILY is an extremely well-written and engaging memoir of Leonard Gentine, the founder of Sargento. Its captivating stories pull the reader into the history of the company's growth, successes and setbacks as it explores how family values, woven into the fabric of his business, became one of Leonard's greatest achievements."—Dean R. Fowler, Ph.D., Family Business Consultant and Author of Love, Power and Money
Praise for the Audiobook:
"Narrator
Chris
Ciulla's
energetic
phrasing
and
obvious
enthusiasm
for
Leonard
Gentine's
story
will
keep
listeners
engaged
with
the
many
detailed
anecdotes
that
lead
up
to
the
heart
of
his
story-how
one
man's
moral
compass
and
respect
for
others
lifted
the
lives
of
the
many
people
who
came
to
work
with
him
at
Sargento.
Gentine
owned
a
variety
of
businesses
before
he
began
selling
gift
boxes
of
cheese
for
companies
to
give
to
their
employees.
His
journey
from
there
to
creating
a
national
brand
is
illustrated
with
folksy
tales
of
his
perseverance,
passion
for
fair
play,
and
devotion
to
his
family
and
employees.
The
author,
who
conducted
more
than
180
interviews
with
family
and
employees,
also
shows
how
Gentine's
integrity
and
perseverance
were
rewarded
by
the
loyalty
he
earned
and
the
success
he
had
as
a
business
leader."
—T.W.
©
AudioFile
2018,
Portland,
Maine