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Trends and Issues in Global Tourism 2012: Trends and Issues in Global Tourism

Editat de Roland Conrady, Martin Buck
en Limba Engleză Paperback – 23 feb 2014
This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Berlin Convention.
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Specificații

ISBN-13: 9783642448584
ISBN-10: 3642448585
Pagini: 300
Ilustrații: XXII, 278 p.
Dimensiuni: 155 x 235 x 16 mm
Greutate: 0.42 kg
Ediția:2012
Editura: Springer Berlin, Heidelberg
Colecția Springer
Seria Trends and Issues in Global Tourism

Locul publicării:Berlin, Heidelberg, Germany

Public țintă

Professional/practitioner

Cuprins

Future at a Glance.- Destination Management - Culture, Landscape, Cities.- Marketing and Distribution.- Social Media and Technology Tackle Tourism Industry.- Business Travel and Event Management.- Corporate Social Responsibility in the Tourism and Travel Industry.- Eco-Mobility.

Textul de pe ultima copertă

This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Berlin Convention.

Caracteristici

Presents the latest topics in the travel and tourism industry Includes contributions from professionals and researchers specialized in global tourism Features a special focus on eco-mobility Includes supplementary material: sn.pub/extras