Trends and Issues in International Planning for Businesses

Editat de Babayemi Adekunle, Husam Helmi Alharahsheh, Abraham Pius

en Limba Engleză Paperback – 15 iun 2020

Focuses on key external and internal factors that enable or disable the creation and enhancement of success opportunities for firms that wish to expand internationally. The book features research on a range of topics, including cultural norms, international trade, and global marketing.

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