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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web de D. Padua

Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

Autor D. Padua
en Limba Engleză Hardback – 31 iul 2012
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
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Specificații

ISBN-13: 9780230391246
ISBN-10: 0230391249
Pagini: 264
Ilustrații: XXVII, 231 p.
Dimensiuni: 140 x 216 x 25 mm
Greutate: 0.52 kg
Ediția:2012
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

List of Tables List of Figures Foreword Acknowledgements Introduction PART I: THE INTERNET AGE Society in the Internet Age Forms of Aggregation on the Web: Social Networks and Communities New Models of Social Intelligence The Internet Organizational Realm PART II: TRUST AND ENGAGEMENT Digital Society and Trust Value for Engagement Value Creation on the Web: a Vision PART III: HOW TO GENERATE ENGAGEMENT VIA BUILDING TRUST The Value for Engagement Model Value for Engagement Mapping: a Case Study Conclusion

Notă biografică

DONATELLA PADUA Adjunct Professor of Sociology and of Methods of Analysis of the Complex Society, at the University for Foreigners of Perugia, Italy. She is also Researcher in Sociology and Scientific Director of Intelligent Positioning Research Centre, UK. She has a Degree in Business Administration from the University 'La Sapienza' of Rome, Italy and a PhD in Science of Education.