Understanding Communication Research Methods: A Theoretical and Practical Approach
Autor Stephen M. Croucher, Daniel Cronn-Millsen Limba Engleză Paperback – 29 sep 2021
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Specificații
ISBN-10: 0367623668
Pagini: 334
Ilustrații: 35 Tables, black and white; 18 Line drawings, black and white; 22 Halftones, black and white; 40 Illustrations, black and white
Dimensiuni: 178 x 254 x 28 mm
Greutate: 0.59 kg
Ediția:3 ed
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Undergraduate, Undergraduate Advanced, and Undergraduate CoreCuprins
Notă biografică
Daniel Cronn-Mills is a Professor and Distinguished Faculty Scholar at Minnesota State University, Mankato, USA. He has authored and co-authored three books, five book chapters, and a stack of journal articles. He served for more than a decade as the editor of Speaker & Gavel (1997–2010) and has served on the editorial board of 11 scholarly journals. Dan has served in numerous leadership roles from local to national levels including the National Communication Association, the American Forensic Association, and the Communication and Theatre Association of Minnesota.
Recenzii
Igor Klyukanov, Professor of Communication, Eastern Washington University, USA
Descriere
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves.
Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action. This third edition also includes additional chapters on both experimental design and methods of performance as method, as well as brand new case studies throughout.
This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative and positivist research methods, as well as students of communication studies more generally.
It also offers dedicated student resources on the Routledge.com book page and instructor resources at https: //routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.