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Understanding Communication Research Methods: A Theoretical and Practical Approach

Autor Stephen M. Croucher, Daniel Cronn-Mills
en Limba Engleză Paperback – 29 sep 2021
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves.
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Specificații

ISBN-13: 9780367623661
ISBN-10: 0367623668
Pagini: 334
Ilustrații: 35 Tables, black and white; 18 Line drawings, black and white; 22 Halftones, black and white; 40 Illustrations, black and white
Dimensiuni: 178 x 254 x 28 mm
Greutate: 0.59 kg
Ediția:3 ed
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Undergraduate, Undergraduate Advanced, and Undergraduate Core

Cuprins

Section 1: Research Paradigms  1. Introduction and Ethics  2. The Social Scientific Paradigm  3. The Interpretive Paradigm  4. The Critical Paradigm  Section 2: Research Design  5. Data  6. Evaluating Research – Warrants  7. Hypothesis and Research Questions  Section 3: Research Methods  8. Ethnography  9. Interviewing  10. Focus Groups  11. Content Analysis  12. Discourse Analysis  13. Surveys  14. Descriptive Statistics  15. Inferential Statistics  16. Experimental Design  17. Mixed Methods  18. Rhetorical Criticism  19. The Process of Critique  20. Methods of Performance

Notă biografică

Stephen M. Croucher is a Professor and the Head of the School of Communication, Journalism, and Marketing at Massey University, New Zealand. He is also Lead Research Fellow at the National Research University, Higher School of Economics, Russia. He serves on the editorial boards of more than 10 journals and served as the editor of the Review of Communication (2022–2025), Frontiers in Communication (2019–2022), Journal of Intercultural Communication Research (2010–2019), and Speaker & Gavel (2010–2015). He has held and holds various leadership positions in the National Communication Association, the International Communication Association, and the World Communication Association. He serves as President of the World Communication Association from 2019–2023.
Daniel Cronn-Mills is a Professor and Distinguished Faculty Scholar at Minnesota State University, Mankato, USA. He has authored and co-authored three books, five book chapters, and a stack of journal articles. He served for more than a decade as the editor of Speaker & Gavel (1997–2010) and has served on the editorial board of 11 scholarly journals. Dan has served in numerous leadership roles from local to national levels including the National Communication Association, the American Forensic Association, and the Communication and Theatre Association of Minnesota.

Recenzii

"Easy to follow, well-organized, comprehensive, solidly grounded in scholarship and real-life applications, this textbook will stimulate your interest and help you to move from understanding communication research to conducting it."
Igor Klyukanov, Professor of Communication, Eastern Washington University, USA

Descriere

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves.

Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action. This third edition also includes additional chapters on both experimental design and methods of performance as method, as well as brand new case studies throughout.

This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative and positivist research methods, as well as students of communication studies more generally.

It also offers dedicated student resources on the Routledge.com book page and instructor resources at https: //routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.

 
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