Understanding Research for Business Students: A Complete Student's Guide
Autor Jonathan Wilsonen Limba Engleză Paperback – 30 noi 2021
From choosing a direction for your research and considering ethics to data collection and presenting your results, it offers straightforward guidance on every step of the research process. Covering topics such as social media research, group working and how to research your own organisation, it provides a thorough view of research for business and management students.
The book:
- Enables you visualise how each stage of research links to the next, and makes sure you don't miss a step with a handy 'Research Project Wheel'
- Empowers you to increase your employability and develop transferable skills, such as proposal writing and data analysis
- Provides student research examples that show common challenges you might face - and how to address them.
Guiding you through working with and understanding both primary and secondary data, this book is the perfect companion for any undergraduate conducting a business and management research project.
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Specificații
ISBN-13: 9781473953574
ISBN-10: 147395357X
Pagini: 576
Dimensiuni: 189 x 246 x 35 mm
Greutate: 1.02 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
ISBN-10: 147395357X
Pagini: 576
Dimensiuni: 189 x 246 x 35 mm
Greutate: 1.02 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
Recenzii
If you are a module leader or a supervisor, Understanding Research for Business Students will prove to be invaluable. Whether this is your core text, you are adding this to a reading list, or taking this under your arm to meet a student for a supervision, you will find that students find this book to be invaluable.If you are a student embarking on a research project, Understanding Research for Business Students will not leave your side and I have no doubt that you will soon be sleeping with this book under your pillow!
Its clear, comprehensive and student-focused approach makes this an indispensable companion for the research journey - from initial conceptualization to final completion. The use of student scenarios and concept cartoons is particularly inspired, as is the attention it gives to group work, work-based projects and using social media. I have no doubt that this book will become a business student’s best friend!
Its clear, comprehensive and student-focused approach makes this an indispensable companion for the research journey - from initial conceptualization to final completion. The use of student scenarios and concept cartoons is particularly inspired, as is the attention it gives to group work, work-based projects and using social media. I have no doubt that this book will become a business student’s best friend!
Cuprins
Chapter 1: Introduction to business research
Chapter 2: Getting started: choosing your research direction
Chapter 3: Writing your research proposal
Chapter 4: Searching and critically reviewing the literature
Chapter 5: Research philosophies, approaches and strategies
Chapter 6: Formulating the research design
Chapter 7: Plagiarism and ethics in business research
Chapter 8: Doing work-based projects and researching your own organization
Chapter 9: Sampling techniques
Chapter 10: Secondary data
Chapter 11: Social media for research
Chapter 12: Interviews and focus groups
Chapter 13: Observational research
Chapter 14: Questionnaires
Chapter 15: Analyzing and managing qualitative data
Chapter 16: Analyzing and managing quantitative data
Chapter 17: Getting started with IBM SPSS Statistics
Chapter 18: Writing up and disseminating your work
Chapter 2: Getting started: choosing your research direction
Chapter 3: Writing your research proposal
Chapter 4: Searching and critically reviewing the literature
Chapter 5: Research philosophies, approaches and strategies
Chapter 6: Formulating the research design
Chapter 7: Plagiarism and ethics in business research
Chapter 8: Doing work-based projects and researching your own organization
Chapter 9: Sampling techniques
Chapter 10: Secondary data
Chapter 11: Social media for research
Chapter 12: Interviews and focus groups
Chapter 13: Observational research
Chapter 14: Questionnaires
Chapter 15: Analyzing and managing qualitative data
Chapter 16: Analyzing and managing quantitative data
Chapter 17: Getting started with IBM SPSS Statistics
Chapter 18: Writing up and disseminating your work
Notă biografică
Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.
Descriere
If you're a first-time researcher, this book covers everything you need to successfully complete your business research project, increase your employability and develop transferable skills.