Understanding Strategic Analysis: A Simple Guide to Choosing, Developing and Implementing Business Strategy
Autor Tom Elsworthen Limba Engleză Paperback – 12 sep 2023
The book takes the reader step by step through the background of strategic management and the process of developing a new strategy. It considers how to assess the strategic capabilities and context of the organisation, how to identify and choose between the various strategic options, and how to successfully implement the change in strategy. Mini-case studies and reflective questions provide stimuli for class discussion, whilst chapter objectives and summaries structure and reinforce learning. The final chapter sets out a complete worked example to illustrate the process as a whole.
Refreshing and concise, this text provides valuable and practical reading for postgraduate, MBA and executive education students of strategic management, as well as practising managers in organisations of all sizes. Online resources include a short Instructor’s Manual, chapter-by-chapter PowerPoint slides, and a test bank of exam questions.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 279.41 lei 3-5 săpt. | +15.86 lei 10-14 zile |
| Taylor & Francis – 12 sep 2023 | 279.41 lei 3-5 săpt. | +15.86 lei 10-14 zile |
| Hardback (1) | 893.70 lei 6-8 săpt. | |
| Taylor & Francis – 12 sep 2023 | 893.70 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781032385112
ISBN-10: 1032385111
Pagini: 150
Ilustrații: 48 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and white
Dimensiuni: 174 x 246 x 14 mm
Greutate: 0.28 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1032385111
Pagini: 150
Ilustrații: 48 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and white
Dimensiuni: 174 x 246 x 14 mm
Greutate: 0.28 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and Professional ReferenceCuprins
1. Introduction 2. Strategic management and why it is important 3. The process of developing and implementing a new strategy 4. Assessing strategic capabilities 5. Assessing the strategic context 6. Assessing and acting on the strategic position 7. Identifying strategic options 8. Choosing between the strategic options 9. Successfully implementing a strategy 10. Worked case study example
Notă biografică
Tom Elsworth is Senior Lecturer in Leadership, General Management and Strategic Management at Oxford Brookes University, UK. Previously, he has held posts as Finance Director of OMNI Communications Ltd, a private PR business operating across the EU (2000–2006); Head of PR at Joint European Torus, a Euratom-funded research project (mid-1995–2000); Director of Brussels Marketing Office at AEA Technology (1994–mid-1995); and Company Secretary at Fusion Business, UK Atomic Energy Authority, a UK government-funded research project (1992–1999). He has also held various posts with the UK Atomic Energy Authority both in the US and the UK.
Descriere
Understanding Strategic Analysis is a concise and practical guide for organisational strategic analysis, strategy development, decision-making and implementation.