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United Breaks Guitars de Dave Carroll

United Breaks Guitars

Autor Dave Carroll
en Limba Engleză Paperback – 2 iun 2013
An inspiring story about one man who took on a corporation and won. Carroll's guitar was broken on a United Airlines flight. After 8 months of pestering for compensation, he wrote a song and posted it on YouTube. Millions watched it and United stock went down 10%, Carroll appeared on TV and United relented.
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Specificații

ISBN-13: 9781401937942
ISBN-10: 1401937942
Pagini: 197
Ilustrații: black & white plates, colour plates
Dimensiuni: 135 x 208 x 16 mm
Greutate: 0.27 kg
Editura: Hay House

Notă biografică

In July 2009, Dave shared with the world the first of his United Breaks Guitars (UBG) trilogy. Since then millions of people around the globe have resounded Dave's poor Customer Experience and thousands of have communicated with him about their own Good, Bad, and yes, even Ugly (GBU) customer experiences. Today he travels the world with his music and his inspiring lectures.

Descriere

In 2009, United Airlines broke Carroll's guitar and he turned to social media outlets to voice his complaint and garnered international attention in the process. This story details his background, motivation, and how businesses should respond to social media uprisings.