Cantitate/Preț
Produs

Univision, Telemundo, and the Rise of Spanish-Language Television in the United States

Autor Craig Allen
en Limba Engleză Hardback – dec 2020
In the most comprehensive history of Spanish-language television in the United States to date, Craig Allen traces the development of two prominent yet little-studied powerhouses, Univision and Telemundo. Allen tells the inside story of how these networks fought enormous odds to rise as giants of mass communication within an English-dominated society. The book begins in San Antonio, Texas, in 1961 with the launch of the first Spanish-language station in the country. From it rose the Spanish International Network (SIN), which would later become Univision. Conceived by Mexican broadcasting mogul Emilio Azc rraga Vidaurreta and created by unsung American television pioneers, Unvision grew to provide a vast amount of international programming, including popular telenovelas, and was the first U.S. network delivered by satellite. After Telemundo was founded in the 1980s by Saul Steinberg and Harry Silverman, the two networks battled over audiences and saw dramatic changes in leadership. Today, Univision and Telemundo are multibillion-dollar television providers that equal ABC, CBS, NBC, and Fox in scale and stature. While Univision remains a beacon of U.S. television's internationalization, Telemundo--owned by NBC--is a worldwide leader in producing Spanish-language programs. Using archival sources and original interviews to reconstruct power struggles and behind-the-scenes intrigue, Allen uses this exciting narrative to question monolingual and Anglo-centered versions of U.S. television history. He demonstrates the endurance, innovation, and popularity of Spanish-language television, arguing that its story is essential to understanding the Latinx history of contemporary America. A volume in the series Reframing Media, Technology, and Culture in Latin/o America, edited by H ctor Fern ndez L'Hoeste and Juan Carlos Rodr guez
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 15631 lei  22-36 zile
  University of Florida Press – mai 2023 15631 lei  22-36 zile
Hardback (1) 50898 lei  43-57 zile
  University of Florida Press – dec 2020 50898 lei  43-57 zile

Preț: 50898 lei

Preț vechi: 59879 lei
-15% Nou

Puncte Express: 763

Preț estimativ în valută:
9741 10143$ 8232£

Carte tipărită la comandă

Livrare economică 10-24 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781683401643
ISBN-10: 1683401646
Pagini: 352
Dimensiuni: 152 x 229 x 24 mm
Greutate: 0.69 kg
Editura: University of Florida Press

Notă biografică

Craig Allen is associate professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. A former TV news director and consultant, his books include Eisenhower and the Mass Media: Peace, Prosperity, and Prime-Time TV. Allen
received the 2022 Broadcast Historian Award from the Library of American
Broadcasting Foundation and the Broadcast Education Association for Univision,
Telemundo, and the Rise of Spanish-Language Television in the United States
.

Descriere

Descriere de la o altă ediție sau format:
In the most comprehensive history of Spanish-language television in the US to date, Craig Allen traces the development of two prominent yet little-studied powerhouses, Univision and Telemundo. Allen tells the inside story of how these networks fought enormous odds to rise as giants of mass communication within an English-dominated society.