Discover the Innate "Success Secrets" of Entrepreneurs that Can Help You Thrive in Your Business-By Taking Full Advantage of Personality Traits You Already Have Being an entrepreneur isn't for the faint of heart; it takes a certain "type" of person to succeed in spite of its inherent risks and challenges. Thankfully, entrepreneurs possess innate traits or "entrepreneurial brain style" that can foster success once you learn how to make the most of it.