A business book for the rest of us. Get over your fears and anxieties by getting the know-how you need. You have an idea or a concept but going from where you are now (point A) to being an independent business owner (point Z) still seems like a tremendous task. You've read books, articles, listened to the experts and taken courses only to find yourself overwhelmed. The truth is you don't know the real "Game" of business, what operates behind the scenes. By reading, Unlocking the Small Business Game, you soon will. A true Hustler is not a con-man. The CEOs of the business world hustle everyday. A Hustler knows how and when to take advantage of every opportunity (or create their own) and move forward in such a way that they are eventually guaranteed success. This book is the truth about the Game; are you prepared to play? Master the Uncommon Sense principles that allow you to win Learn to start your small business from nothing - no bank loans or investors Discover the Three Tools you must use to build your business Conquer fear, doubt and anxiety through proven tactics and strategies Learn the secrets of marketing, advertising and remove the mystery out of social media Understand how to sell without selling - never be afraid to hear, "no" again Dig into the depths of buyer's psychology and understand why they spend money And much, much more..."