Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

In 2006, Will Guidara and chef Daniel Humm were placed at the helm of Eleven Madison Park. The establishment, a brasserie with an identity crisis, was in desperate need of magic. In 2017, Eleven Madison Park was named the best restaurant in the world, legendary for its memorable, over-the-top, bespoke hospitality as much as its food. How did it pull off this radical transformation? Through sparkling stories of Guidara's journey through the restaurant industry, featuring the industry's most famous players, this book shows what it took, and urges us to find the magic in what we do.