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Unthinkable: The Culture and Politics of Getting Innovation Wrong de Tom Hopkins

Unthinkable: The Culture and Politics of Getting Innovation Wrong

Autor Tom Hopkins Editat de Lecturer in English Paul Dawson Cuvânt înainte de Richard Poole
en Limba Engleză Paperback – 3 aug 2015
Big companies find it almost impossible to do new things despite their leaders knowing this may eventually be their downfall. Unthinkable shows why companies are like this and how they can do innovation better.
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Specificații

ISBN-13: 9781630474836
ISBN-10: 1630474835
Pagini: 178
Dimensiuni: 140 x 216 x 10 mm
Greutate: 0.23 kg
Editura: Morgan James Publishing
Colecția Morgan James Publishing

Notă biografică

Tom Hopkins is a digital, creative, and design business leader, holding senior positions in many of the world s most influential companies. While writing Unthinkable, he was principal consultant at Fluxx, a product and service innovation company in London. Hopkins now serves as product innovation director for Experian Consumer Services."

Descriere

Big companies find it almost impossible to do new things despite their leaders knowing this may eventually be their downfall. Unthinkable shows why companies are like this and how they can do innovation better.

Cuprins

Foreword
Acknowledgments
Chapter 1 Introduction
Chapter 2 When a Revolution is Required
Chapter 3 Myth and Magic
Chapter 4 Innovation Today
Chapter 5 Driving Forces
Chapter 6 What Makes Products Successful?
Chapter 7 Making the Unthinkable Thinkable
Chapter 8 Running an Innovation Process
Chapter 9 Tomorrow
References