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User Innovation and the Entrepreneurship Phenomenon in the Digital Economy

Editat de Luísa Cagica Carvalho, Pedro Isaias
en Limba Engleză Hardback – 16 iun 2017
Presents emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. This volume features coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty.
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Specificații

ISBN-13: 9781522528265
ISBN-10: 1522528261
Pagini: 384
Dimensiuni: 221 x 286 x 25 mm
Greutate: 1.22 kg
Editura: Business Science Reference