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Using Web and Paper Questionnaires for Data-Based Decision Making: From Design to Interpretation of the Results

Autor Susan J. Thomas
en Limba Engleză Paperback – 10 mai 2004
Most books on survey research focus on research methodology and are not practical and user-friendly. Susan J Thomas' book will contain information on web-based surveys, a topic missing in most books on survey research. The book includes practitioner-focused workbook with more graphics, sample surveys, anecdotes, simple hints and reminders, checklists. Administrators are under increasing pressure to use data-based decision making, and this guide will provide them with the knowledge and tools to do so with an inexpensive and solid data-gathering tool--the survey.
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Specificații

ISBN-13: 9780761938835
ISBN-10: 0761938834
Pagini: 216
Dimensiuni: 216 x 279 x 12 mm
Greutate: 0.51 kg
Ediția:New.
Editura: SAGE Publications
Colecția Corwin
Locul publicării:Thousand Oaks, United States

Recenzii

"Clearly written, easy to understand, and has plenty of examples and guides for those implementing these ideas. Designed as a cookbook, it superbly enables educators to write, administer, and analyze a survey."
"This book provides a thorough, step-by-step, easy-to-follow resource that takes educators through all phases of the survey process. It will become a welcome addition to educators as they collect and use questionnaire data to make data-based decisions."
"This book offers everything necessary to create an excellent survey from start to finish—a must-have book for educators."

Cuprins

Preface
About the Author
1. Launching Your Survey Project
2. Asking the Right Questions
3. Creating Response Choices for Rating Scales
4. Putting the Questionnaire Together
5. Identifying and Contacting Respondents
6. Pilot Testing the Questionnaire
7. Maximizing Your Response Rate: Collecting the Data
8. Analyzing the Data and Making Data-Based Decisions
9. Communicating the Results
Resource A: Questionnaire for the Case Study
References
Bibliography
Index

Notă biografică


Descriere

Offering suggestions for successfully using both Web-based and paper-based questionnaires, this practical handbook provides authoritative guidance for planning a survey project, and communicating the results to a variety of audiences.