Velocity Selling: How to Attract, Engage & Empower Buyers to Buy
Autor Bob Urichuck Brian S. Tracyen Limba Engleză Paperback – 5 mai 2014
Sales are the lifeline to your bottom line. To succeed in sales, you need to do the opposite of selling. Most organizations today realize the economy has brought on a shift from selling during the boom times to attracting, engaging, and empowering the new economy of buyers to buy. One absolute fact is that traditional and consultative sales methods no longer work. Businesses are experiencing slower sales, sales cycles are too long, sales professionals lose control of the sales process, and businesses' bottom lines are behind projections.
"Velocity Selling" will help you learn a non-traditional "buyer-focused" sales system that will boost your sales volume while contributing to your bottom line. As opposed to teaching selling skills, it teaches you how to facilitate the buying process by putting your focus on the buyer and how to attract, engage, and empower them to buy. As simple as A, B, C, D, it starts with building a solid foundation:
Attitude: belief in yourself, your organization, and the buyer Behavior: effective habits toward yourself, your organization, and the buyer Competencies: a systematic approach to engaging and empowering buyers to buy, if they are qualified Disciplines: practices that need to be maintained for continuous success
Yes, you can increase your bottom line while shortening your sales cycle; you can be in control of the sales process while building and maintaining relationships that will become your secondary sales force.
Without buyers there are no sales, no revenue, no organization, no jobs. But buyers are everywhere. What are you doing to help them buy?
Sales Velocity Your Bottom Line Our Passion
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Morgan James Publishing – 5 mai 2014 | 118.74 lei 3-5 săpt. | |
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Specificații
ISBN-13: 9781614488170
ISBN-10: 1614488177
Pagini: 260
Dimensiuni: 160 x 233 x 17 mm
Greutate: 0.38 kg
Ediția:14000
Editura: Morgan James Publishing
ISBN-10: 1614488177
Pagini: 260
Dimensiuni: 160 x 233 x 17 mm
Greutate: 0.38 kg
Ediția:14000
Editura: Morgan James Publishing
Cuprins
Preface
Introduction
The Four Categories of Success
Section A
Attitude: Belief from Within
Attitude Toward YOU
Know Your Rights
Who Am I?
Make a Decision
Take Control of Your Life
Know Yourself
Attitude Toward Your Organization
Attitude Toward Your Buyers
Know the Competition
Section B
Behavior: Your Bottom Line
Behavior Toward Yourself
Why Set Goals, What Is in It for YOU?
Know What You Want
Group, Categorize, Prioritize
Are You Willing to Pay the Price?
SMART Goals
Creating a Goal Log
Taking Action
Monitoring and Measuring Your Progress
Behavior Toward Your Organization
Organizational Goals
Call-to-Close Ratios and Tracking Behaviors
Pay Time/No Pay Time
Behavior Toward Your Buyers
The ABCs of Targeting
Retain and Regain Strategies
Gain Strategies
Attracting Buyers?Personal Marketing Plan
Section C
C. Competencies: the ?Buyer Focused? Velocity Selling System, Part 1
The Four Steps on How Buyers Buy
The Four Universal Needs of Buyers
The Three Competencies You Need to Master First
Buyer Focused
Buyer Engagement
Buyer Empowerment
Section C
Competencies: the ?Buyer Focused? Velocity Selling System, Part 2
Building Relationships
Building Rapport
Understanding Dominant Senses
Qualifying Buyer Opportunities
Setting Parameters
Uncovering Buying Motivators
Uncovering Financial Ability
Uncovering Decision Making
Summarizing
Prescribing Solutions
Prescribed Presentations
Let the Buyer Buy
Eliminating Potential Back Outs
Asking for Referrals
Maintaining Buyer Relationships
Exceed Expectations While Providing Added Value
Section D
Disciplines: Doing What You Have to Do
Discipline Toward Yourself
Discipline Toward Your Organization
Discipline Toward Your Buyers
About the Author
Reference
Bibliography
The Step-by-Step ?Buyer Focused? Velocity Selling System Reference Summary and Post-Call Review
Velocity Selling Virtual Training
The Salesman's Prayer
Introduction
The Four Categories of Success
Section A
Attitude: Belief from Within
Attitude Toward YOU
Know Your Rights
Who Am I?
Make a Decision
Take Control of Your Life
Know Yourself
Attitude Toward Your Organization
Attitude Toward Your Buyers
Know the Competition
Section B
Behavior: Your Bottom Line
Behavior Toward Yourself
Why Set Goals, What Is in It for YOU?
Know What You Want
Group, Categorize, Prioritize
Are You Willing to Pay the Price?
SMART Goals
Creating a Goal Log
Taking Action
Monitoring and Measuring Your Progress
Behavior Toward Your Organization
Organizational Goals
Call-to-Close Ratios and Tracking Behaviors
Pay Time/No Pay Time
Behavior Toward Your Buyers
The ABCs of Targeting
Retain and Regain Strategies
Gain Strategies
Attracting Buyers?Personal Marketing Plan
Section C
C. Competencies: the ?Buyer Focused? Velocity Selling System, Part 1
The Four Steps on How Buyers Buy
The Four Universal Needs of Buyers
The Three Competencies You Need to Master First
Buyer Focused
Buyer Engagement
Buyer Empowerment
Section C
Competencies: the ?Buyer Focused? Velocity Selling System, Part 2
Building Relationships
Building Rapport
Understanding Dominant Senses
Qualifying Buyer Opportunities
Setting Parameters
Uncovering Buying Motivators
Uncovering Financial Ability
Uncovering Decision Making
Summarizing
Prescribing Solutions
Prescribed Presentations
Let the Buyer Buy
Eliminating Potential Back Outs
Asking for Referrals
Maintaining Buyer Relationships
Exceed Expectations While Providing Added Value
Section D
Disciplines: Doing What You Have to Do
Discipline Toward Yourself
Discipline Toward Your Organization
Discipline Toward Your Buyers
About the Author
Reference
Bibliography
The Step-by-Step ?Buyer Focused? Velocity Selling System Reference Summary and Post-Call Review
Velocity Selling Virtual Training
The Salesman's Prayer