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Visual Merchandising, Third Edition: Windows and In-Store Displays for Retail

Autor Tony Morgan
en Limba Engleză Paperback – feb 2016
With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.
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Specificații

ISBN-13: 9781780676876
ISBN-10: 1780676875
Pagini: 224
Ilustrații: 280 colour illustrations
Dimensiuni: 206 x 280 x 19 mm
Greutate: 1.09 kg
Ediția:3 Rev ed.
Editura: LAURENCE KING

Descriere

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour.

This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.


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