Wanghong as Social Media Entertainment in China: Palgrave Studies in Globalization, Culture and Society
Autor David Craig, Jian Lin, Stuart Cunninghamen Limba Engleză Paperback – 26 feb 2022
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| Springer International Publishing – 26 feb 2021 | 571.48 lei 6-8 săpt. |
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Specificații
ISBN-13: 9783030653781
ISBN-10: 3030653781
Pagini: 197
Ilustrații: IX, 197 p. 14 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.28 kg
Ediția:1st ed. 2021
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria Palgrave Studies in Globalization, Culture and Society
Locul publicării:Cham, Switzerland
ISBN-10: 3030653781
Pagini: 197
Ilustrații: IX, 197 p. 14 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.28 kg
Ediția:1st ed. 2021
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria Palgrave Studies in Globalization, Culture and Society
Locul publicării:Cham, Switzerland
Cuprins
1 Introduction.- 2 Policy and Governance.- 3 Platforms.- 4 Creators.- 5 Culture.- 6 Global Wanghong.
Recenzii
“The book’s six chapters cover topics such as policy, platform, and culture of Wanghong industry, providing in-depth analysis of the current popular Chinese Wanghong industry in an accessible way. … the monograph develops a rich and thorough account of the birth and evolution of the Chinese Wanghong industry … . the monograph inspires readers to reflect on the role of government and the state in the cultural and digital industries in the context of a normalized global epidemic.” (Bojia He, Journal of Popular Culture, 2022)
Notă biografică
David Craig is a Clinical Associate Professor at the Annenberg School for Communication and Journalism at University of Southern California, USA, and visiting scholar at Shanghai Jiao Tong University, China, in the USC-SJTU Institute of Cultural and Creative Industry.
Jian Lin is an Assistant Professor in the Department of Media Studies and Journalism at the University of Groningen, Netherlands.
Stuart Cunningham is Distinguished Professor of Media and Communication, Queensland University of Technology, Australia. Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley and Creator Culture: An Introduction to Global Social Media Entertainment, both with David Craig, are published by New York University Press.
Jian Lin is an Assistant Professor in the Department of Media Studies and Journalism at the University of Groningen, Netherlands.
Stuart Cunningham is Distinguished Professor of Media and Communication, Queensland University of Technology, Australia. Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley and Creator Culture: An Introduction to Global Social Media Entertainment, both with David Craig, are published by New York University Press.
Textul de pe ultima copertă
“Wanghong as Social Media Entertainment in China is the very first academic book that systematically theorizes the phenomenon of internet celebrification in China’s changing cultural economy.”
- Professor Anthony Fung, The Chinese University of Hong Kong
“Wanghong as Social Media Entertainment in China unravels the multi-layered ecosystem of intermediaries that is reshaping communication in the world’s biggest media market.”
- Professor Michael Keane, Curtin University “This book offers a systematic and comprehensive analysis of China’s social media entertainment industries through cultural, creative and social perspectives.”
- Associate Professor Haiqing Yu, RMIT University
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.
- Professor Anthony Fung, The Chinese University of Hong Kong
“Wanghong as Social Media Entertainment in China unravels the multi-layered ecosystem of intermediaries that is reshaping communication in the world’s biggest media market.”
- Professor Michael Keane, Curtin University “This book offers a systematic and comprehensive analysis of China’s social media entertainment industries through cultural, creative and social perspectives.”
- Associate Professor Haiqing Yu, RMIT University
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.
Caracteristici
Explores how China has built an alternative online ecosystem based around state-based intervention while nurturing the growth of their own platforms in a parallel online universe to that of the West Uses research framed by an emerging and rapidly advancing subfield of media studies involving social media, influencers, creator industries, and creator culture Deploys a broad range of research methods including online research, content and discourse analysis of Chinese-language social media and news accounts, industry reports, observation and analysis of media content, and original interview fieldwork