We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders
Autor Nicholas Hirshon Cuvânt înainte de Eric Fichauden Limba Engleză Paperback – 30 sep 2020
During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner, which were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it.
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Specificații
ISBN-13: 9781496222305
ISBN-10: 149622230X
Pagini: 312
Ilustrații: 20 photographs, 1 appendix, index
Dimensiuni: 152 x 229 x 23 mm
Greutate: 0.45 kg
Editura: Nebraska
Colecția University of Nebraska Press
Locul publicării:United States
ISBN-10: 149622230X
Pagini: 312
Ilustrații: 20 photographs, 1 appendix, index
Dimensiuni: 152 x 229 x 23 mm
Greutate: 0.45 kg
Editura: Nebraska
Colecția University of Nebraska Press
Locul publicării:United States
Notă biografică
Nicholas Hirshon is an assistant professor of communication at William Paterson University. He worked as a reporter for the New York Daily News from 2005 to 2011 and has written for the New York Times, the Wall Street Journal, and the Hockey News. He is the author of Nassau Veterans Memorial Coliseum and Forest Hills. Éric Fichaud is a retired NHL goaltender who played for the New York Islanders from 1996 to 1998.
Cuprins
List of Illustrations
Foreword, by Éric Fichaud
Acknowledgments
Introduction
1. Birth of a Brand
2. A Frozen-Dinner Franchise
3. The Baymen and the Bruin
4. New Team, Dashed Dream
5. Dead in the Water
6. Spano for President
7. From Savior to Devil
Epilogue
Appendix: Interview with Graphic Designer Pat McDarby
Notes
Bibliography
Index
Foreword, by Éric Fichaud
Acknowledgments
Introduction
1. Birth of a Brand
2. A Frozen-Dinner Franchise
3. The Baymen and the Bruin
4. New Team, Dashed Dream
5. Dead in the Water
6. Spano for President
7. From Savior to Devil
Epilogue
Appendix: Interview with Graphic Designer Pat McDarby
Notes
Bibliography
Index
Recenzii
“There were times during the mid- to late 1990s when Barnum and Bailey had nothing on the New York Islanders. From a disastrous rebranding to ownership fiascos, they became a bad hockey joke. Thanks to Nick Hirshon’s narrative, it’s far more enjoyable to revisit today than it was to experience in real time.”—Howie Rose, television play-by-play broadcaster for the New York Islanders, 1995–2016
“Hirshon skillfully captures perhaps the most colorful story in hockey history. Benefiting from original interviews with NHL players, We Want Fish Sticks takes readers on the ice and into the locker room for the stranger-than-fiction moments that defined the mid-1990s New York Islanders.”—Keith Jones, hockey studio analyst for NBC Sports
“A great behind-the-scenes look at one of history’s most (in)famous team designs and an excellent primer on team design in general. Essential reading for any fan of uniforms, logos, and sports aesthetics.”—Paul Lukas, ESPN.com columnist and founder of Uni Watch
"With We Want Fish Sticks, Hirshon captured what was one of the most unique stories in sports amidst what was an amazing era for hockey in New York."—Jason Schott, Brooklyn Fans
“This part in Islanders history couldn’t have been more accurately documented. It was easily the most uncomfortable time for players and, with Mike Milbury at the helm, simply embarrassing. I thoroughly enjoyed reading the thoughts behind the changing of the brand. I now have a better understanding of the decision process. Clearly there needed to be much more dialogue on such an important change and how it would affect the Islanders’ image.”—Mick Vukota, New York Islanders franchise leader in penalty minutes
"For readers who are interested in sports branding as well as hockey history, this is a must read."—Guy Who Reviews Sports Books
Descriere
The colorful story of the rebranding of the mid-nineties New York Islanders.