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Webs of Influence de Nathalie Nahai

Webs of Influence

Autor Nathalie Nahai
en Limba Engleză Paperback – 16 feb 2017
Revised edition of the author's Webs of influence, c2012.
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Specificații

ISBN-13: 9781292134604
ISBN-10: 1292134607
Pagini: 256
Dimensiuni: 157 x 233 x 20 mm
Greutate: 0.4 kg
Ediția:2 ed
Editura: Pearson Education

Notă biografică

Nathalie Nahai is a web psychologist, international speaker and consultant. Having worked with Fortune 500 companies including Unilever, Google and Harvard Business Review, she helps businesses apply scientific rigour to their website design, content marketing and products.
Nathalie presents at conferences around the world on the science of online persuasion, and contributes to national publications, TV and radio on the subject. She also sits on the Social Media Week advisory board and Ogilvy Change experts' panel.
You can tweet her @NathalieNahai and find out more at nathalienahai.com.

Cuprins

  • PART 1 KNOW WHO YOU'RE TARGETING
  • 1 Introduction
  • 2 The psychology of decision-making
  • 3 Who are you targeting?
  • 4 Cultural quirks
  • 5 Individual differences
  • PART 2 COMMUNICATE PERSUASIVELY
  • 6 Basic principles
  • 7 Optimising your website
  • 8 Selecting the right images
  • 9 The psychology of colour
  • 10 Social media and customer service
  • 11 Designing persuasive videos
  • PART 3 SELL WITH INTEGRITY
  • 12 Influence: An introduction
  • 13 Principles of online persuasion
  • 14 Increase your sales
  • 15 Pricing and value
  • 16 The behaviour chain