You know what to do. But so much of the time, you struggle. WHY? This book aims to answer that question but more importantly, coach you beyond the pain (where most give up) to finding true Weight Loss Zen. You'll learn why previous efforts failed and how you may be unconsciously sabotaging yourself but most importantly, you'll learn exactly how to fix it. Getting Started: Setting effective, easily attainable goals and avoiding roadblocks that lead most dieters to give up. Set yourself up for success from the very get-go. Back-Again Track for Yo-Yo Dieters: Find your way right back into the groove painlessly, even joyfully, and remain there once and for all. Off-Plan Eating: Forget guilt. It's fattening Learn to effectively manage off-plan eating, including when and how you can stray without mucking up your weight loss mojo. Master temptation easily-and find out why willpower doesn't work (but what does work in its place). Attitude Adjustments: The real secrets of successful dieters on starting strong, staying focused, and dealing with stress and other, living-in-the-real-world hurdles. Trade in your struggle for Zen With the right attitude, you really can have it all.