"When everyone around you is asking What's in it for me?, Joe Polish--"the most connected person on the planet"--offers one simple question to change the conversation. There's no shortage of networking and entrepreneurship advice in books and on social media in today's world--but it's harder than ever to know what's authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport. Fortunately, as entrepreneur and marketer extraordinaire Joe Polish has discovered, there's a simple (though sometimes not easy) way out that begins with one question: "What's in it for them?" In What's in It for Them?, Polish faces the problem of personal and professional disconnection head-on, offering entrepreneurs a heart- and mind-expanding guide."--