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When Business Meets Culture: Ideas and Experiences for Mutual Profit de B. Munoz-Seca

When Business Meets Culture: Ideas and Experiences for Mutual Profit

Editat de B. Munoz-Seca, J. Riverola
en Limba Engleză Hardback – 30 noi 2010
The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.
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Specificații

ISBN-13: 9780230280168
ISBN-10: 0230280161
Pagini: 290
Ilustrații: XIV, 290 p.
Dimensiuni: 140 x 216 x 23 mm
Greutate: 0.48 kg
Ediția:2011
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

A Business Viewpoint The Marketing of Culture Designing a Strategy Reinventing Operations The Operational Structure Who is the Client and What is the Service? Finding and Using Money Managing Talent Insights from the Cultural Sector

Notă biografică

BEATRIZ MUÑOZ-SECA, PhD from the University of Navarra and Ed.M. from Harvard University, USA. With more than 15 years experience in high-level positions, in national and international companies as well as in Public Administration, she has worked in the United States, Mexico and Spain. Professor Muñoz-Seca joined IESE in 1990, where she is Full Professor of Production, Technology and Operations Management.

JOSEP RIVEROLA, PhD in Industrial Engineering from the Polytechnic University of Catalunya, Spain, and PhD in Operations Research from Stanford University. In 1976 he was awarded the chair Organization of Operational Research and Production at the Polytechnic University of Catalunya. Professor Riverola is currently Professor of Production, Technology and Operations Management and holds the Alcatel chair at IESE.